Japanese Cartoons as a Cultural Product Essay -- Marketing Business

The ethnical product that I will be focusing on is lacquerese cartoons. A more colloquial term Manga is used when referring to such singular books. I hereby focus on Manga because of its soda ashularity and ubiquitous nature in Japan. About 35 per cent (Allen & Sakamoto, 2006) of all publications are in consequent and paperback jumpats and they are read by people of all senesce groups and class (Craig. J, 2000). The prevalence and popularity of such manga suggest that it may be an dead-on(prenominal) indicator of social norms and values in the Japanese society. This realm of the fantastic, albeit non to be taken literally in many instances, serve as metaphors for culture itself and speak about the world we live in straightaway (Craig. J, 2000). Hence, this sophistication has allowed manga to spread beyond Japan to places desire the other separate of Asia and the western world. As such, I find it imperative for an acute abridgment of this cultural product and the crucial ac tors involved in its production and consumption. To depict a brief introduction to manga, they are story-driven, (audio-) visual narratives, which deal with well every imaginable subject (Schodt, 1996). Visually crafted, they exemplify multifarious experiences and tummy potentially reveal the nuances of contemporary society, like a kaleidoscope. Diverse corrective fields are inherent in these narratives and serve as not only pivotal points for modern Japan, but post-modern society as well. Manga evolved from sources like graffiti and picture scrolls in the capital of Japan Period (1602-1868). Although prominent from the Edo period, it was only during the post-war period which socially deemed it as a significant form of artistic expression. Post-war baby boomers and radical experiences of social change defined ... ...rom http//www.asianlang.mq.edu.au/Japanese/documents/Bryce_Davis.pdf.Cubbison, L. (2005). Anime Fans, DVDs, and the Authentic Text. The Velvet Light Trap, no. 56, Fa ll. Craig, J. (2000). Japan pop Inside the world of Japanese popular culture. USA, New York M.E. Sharpe, Inc.MacWilliams, M.W. (2000). Japanese Comics and righteousness Osamu Tezukas Story of the Buddha. T. J. Craig (Ed.). Armonk, N.Y M.E. Sharpe Matsui, T. (2009). Gatekeeping Foreign Cultural Products The Diffusion of Japanese Comics (Manga) in the US, 1980-2006. Tokyo, Japan Hitotsubashi University.Schodt, F.L. (1996). Dreamland Japan Writings on Modern Manga. Berkeley, California rock Bridge Press.Wong, S.Y. (2007). The Presence of Manga in Europe and North America. Retrieved 25 November, 2010 from http//www.rthk.org.hk/mediadigest/20070913_76_121564.html.