The European Union and Employment Relations Essay

The European Union and Employment Relations - Essay Example But negotiation of course does not mean the theoretical perspective alone. It requires practical grounds of the policies which shows clear practise of anti discrimination employment policies. Here the EU lacks behind, when it comes to practise the policies. (Amsterdam Treaty, 2007a) The gender equality report no doubt shows that gender employment issues are almost resolved but the gender pay gap has remained. Despite enhancing article 12 of the Amsterdam Treaty which clearly states that no discrimination would be allowed neither on the basis of gender nor on the grounds of nationality between men and women, women's social position in the labour market is relatively weaker than that of men. (Amsterdam Treaty, 2007a) Women lack behind men in exercising bargain power with employers to negotiate for higher wages. Similarly women lack better access to training, and promotions to supervisory positions. No matter to what extent gender inequality has negotiated with EU policies, it is evident that the Amsterdam Treaty has taken only small steps to help forward the construction of European citizenship. Indeed, it still fails to guarantee a basic common standard of fundamental social rights to EU citizens. The social rights recognized in the Community Charter of the Fundamental Social Rights of Workers, which figure in the Treaty only as not legally binding principles, do not allow for a metamorphosis of economic citizenship into the full social citizenship of the European democratic tradition. Transnational corporations while understanding the discriminatory issue have given significant attention to the women's role in influencing women's economic status. Either in the form of supranational policies or global policies (Desai & Naples, 2002, p. 220), they have realised the way women have contributed in the employment in export-processing zones but then again this realisation has not proved the women worth marginalisation. Therefore the result is nothing but low-paying, dead-end jobs followed with poor working conditions. The new innovations in the Equal Treatment Directive 2000 have outlawed indirect discrimination, discrimination on the basis of sex, ethnicity and race. (Hoskyns, 1996) On the one hand, EU has equipped feminists who possess international relations within the boundaries of EU. With a framework of sex equality laws women have been able to extract reforms from national governments. Beneficial mostly for white women who are subjected to strong employment positions with secure and stable jobs, EU policies have benefited middle class women, but what about those vulnerable groups who are considered as minor or even non existent. What about those black and migrant women who are dependant upon receiving male violence not only at their homes but also at their work places in the form of sexual harassment What about those accidents and injuries in the factories, in which use of toxic chemicals are common, that burn workers and still not take the responsibility for their health problems and illn esses The widespread sexual harassment in the Member States and the role of the EU institutions in devising strategies for dealing with it provides an excellent opportunity to explore some of these issues demonstrates the importance of networking across national

Chemistry Design Prac Essay Example for Free

Chemistry Design Prac Essay Investigate one chemistry related factor on the deflection of the liquid flow in the presence of a charged rod Research question How will the amount of time spent rubbing a glass rod affect the angle of deflection of flowing water in the presence of the charged glass rod? Background Research Static electricity is formed in contact with two objects, where one object gains electrons from another, resulting in one object having a positive charge while the other having a negative charge. Some materials tend to lose or gain electrons during contact with other objects. Materials with electrons bonded to it weakly, tend to lose electrons while materials with fewer electrons on the outer shell tend to gain electrons. Therefore, when an object is imbalanced of a positive or negative charge, it has static electricity. Polarity is the separation of electric charges, caused when electrons are not equally shared in a molecule. This is caused when some atoms in the molecule have a higher electronegativity than others, causing more electrons to be attracted to it, leaving one side of the molecule more negative than the other. An element or molecule with an electro negativity value of 0.5+ is considered to be polar. When a polar liquid such as water is flowing in a presence of a charged rod, the liquid tend to bend towards the rod. This is because the rod will either be positively or negatively charged, and the dipoles of the polar molecule will be attracted to the charged rod. The charge on the rod is determined by the material which is used to rub against it, however, it does not matter whether the rod is positively or negatively charged because either way, the opposite dipoles of the polar molecule will be attracted towards it, causing the flow of the liquid to bend towards the charged rod. Defining Independent and Dependent Variables Independent The amount of time rubbing the glass rod with a piece of silk. 10 seconds 20 seconds 30 seconds 40 seconds 50 seconds 60 seconds Dependent The angle of deflection of the flowing water will be measured with grid paper with a smallest increment of 1mm. A line will be drawn on the grid paper from the point where the glass rod was places to the point where the water was deflected. A protractor with a smallest increment of 0.5 degrees will be used to calculate the angle of deflection of the water. Controlling Variables Table 1 Variables and Method of control Type Variable Method of Control Controlled The rate of the flow of water Adjust the burette to deliver the smallest stream of water possible but without being discontinuous. The water will be kept flowing at the same rate, throughout the experiment. The glass rod The same glass rod with a diameter of 1cm will be used throughout the experiment. Pressure when rubbing the glass rod Use the same person to rub the glass rod against the silk, applying the same pressure every time. Placement of the glass rod A line will be marked on the grid paper so the glass rod will be placed at the exact point and the exact angle to the flowing water every time. Placement of the grid paper The grid paper will be sticky taped to the burette and placed as close as possible to the flowing water. The same grid paper will be used and left at the same position throughout the experiment. Weather conditions The experiment will be conducted in a room with all windows closed and air conditioning switched off to reduce effects atmospheric effects on the angle of deflection of the water. Stopwatch The one person will be using the same stopwatch every time to reduce systematic errors. Material The same piece of silk cloth (20 cm in length, 15cm in width) will be used throughout the experiment The experimenters The same two people, (person with stopwatch and person controlling the glass rod) will conduct the experiment to keep random errors in measurements and readings consistent. Materials and Equipments List: 50 mL Burette 20cm x 15cm silk cloth 1cm diameter glass rod Distilled water 200 mL Beaker A4 Grid paper with increments of 1mm Protractor with increments of 0.5 degrees Retort Stand clamp Pen Ruler Sticky tape Stop watch Method 1. Attach the clamp to the retort stand. 2. Fill the burette with distilled water to approx 1cm from the top and attach it to the clamp 3. Draw a straight line on the grid paper with a ruler and sticky tape it to the bottom of the burette, lining up the line on the paper exactly with the flow of the water coming out of the burette. 4. Also Draw a line 90 degrees towards the line if the flowing water but stopping at 0.5 cm from the line. This line will be where the charged glass rod will be placed 5. Also mark the origin (the tip of the burette, where the water comes out) on the grid paper 6. Place the 200 mL beaker under the burette and let the water run down 7. Start the timer on the stopwatch and simultaneously, begin rubbing the glass rod against the piece of silk 8. Stop the stop watch at 10 seconds and immediately place the charged rod as close as possible to the line drawn on the grid paper 9. Mark the angle of deflection of the water on the grid paper 10. Wait 1 minute until the rod is completely uncharged 11. Repeat steps 6 9 12. Repeat the experiment from steps 6 10, changing the time rubbing the glass rod against the silk cloth by 20, 30, 40, 50 and 60 seconds. 13. Remove the grid paper and line up all the points of the deflected water to the origin 14. Measure the angles with a protractor and record the results into the table below 15. Pack up the experiment Table 2 Raw data table Time charging the glass rod Angle of deflection of water Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 Trial 6 Average 10 seconds 20 seconds 30 seconds 40 seconds 50 seconds 60 seconds Table 3 Risks involved in the experiment and safety precautions to reduce the risks Risk Safety Precaution Action to take The burette is very long and is made of glass and can be broken easily Hold the burette with two hands and always watch for obstacles when carrying around the lab. Wear closed in shoes, lab coat and safety glasses in case the burette breaks. Carefully pick up the large pieces of broken glass one by one and throw in the glass bin. Use a brush to sweep all the small bits into the bin. Make sure there is no remaining broken glass in the lab. Bibliography 1. Columbia University Press (1978-1979). New Illustrated Columbia Encyclopaedia 2. Neuss, Geoffrey (2007). Chemistry Course Companion. Oxford: Oxford University Press. 3. http://books.google.com.au/books?id=nkwM28diKF4Cpg=PT109lpg=PT109dq=deflection+charged+rodsource=blots=dk2TPy7IOfsig=g-MDZP6Q5kDsur57EIejpgJ54bghl=enei=48FrSp2bFIzusQOsy72WBQsa=Xoi=book_resultct=resultresnum=2 4. Department of Physics and Physical Science, University of Nebrasky, Kearney Falling Water http://rip.physics.unk.edu/CyberTextBook/fallingwater/ 5. http://books.google.com.au/books?id=nkwM28diKF4Cpg=PT109lpg=PT109dq=charged+rod+deflect+watersource=blots=dk2TQr4PPgsig=iwM-1qHxsAtaF9XoGZ1Mw9UCn6ghl=enei=OStsSqjFIo6qtgOT16WWBQsa=Xoi=book_resultct=resultresnum=3

Politics of Jamaica :: Essays on Politics

The political and economic history of Jamaica is based upon its foundation as a slave colony. From the beginning, the colony was under Spanish rule that relied upon native slave laboring in the sugar fields. The first law to be implemented upon the island under Spanish rule was the Repartimiento, introduced by Governor Esquivel, the first governor of Jamaica. The law enabled colonists to apply for and receive special permission to use the natives for a period of time; forcing them into labors such as planting and logging (Bennett 70). Francisco de Garay, who became governor in 1514, enacted an other set of regulations called the Requermiento (The Requirement) (Bennett 70). This system was implemented with the basis that the colonists had to convert the natives to Christianity; Garay was hopeful that in doing so, the natives would â€Å"be tractable, properly maintained and live and greatly multiply† (Sherlock 70). The Jamaican natives and imported African slaves endured Spanish rule for 150 years until the invasion of the British in 1655. The fleet of Admiral Penn and the ground troops of General Venables were able to conquer the island fairly quickly; although there was several failed attempts by the Spanish to regain the land. A civil government was established in English Jamaica in 1663 which attracted settlers to the island (Bennett 84). Lord Windsor, who succeeded D’Oyley as governor in December 1661, implemented a proclamation that defined the â€Å"status of the settlers† (Bennett 86). The proclamation allowed settlers to benefit from generous land grants in Jamaica. Governor Windsor was the administrator of the island along with a council of twelve men; a House of Assembly with 30 or more elected representatives; and a local council of justices in each parish (Bennett 86). The ‘council of twelve’ was nominated by the Colonial Office in England based upon recommendations by the governor (Sherlock 86). This council later became the Upper House of the Legislature. This new government had the power to pass laws; all of which had to be approved by the Crown within two years of being passed (Bennett 87). The introduction of a Crown colony government in 1865 was a central change for Jamaica, as the power shifted from a white minority to Parliament in England (Bennett 375).

Information systems of business Essay

A business have to manage lots of different information. All information systems have 2 big issues, one is the organisation who receive the information and the other is that appropriate members of staff gets the information. A number of policies have to be put in place concerning security of information, backups, health and safety, organisational policies, costs and increasing sophistication. Security of information can be an operational issue. It is all about maintaining the integrity and availability of organisational information and knowledge. Managers need to have the right information available at the right time to make good decisions. The reliance on technology to store information increases which means the risk posed by system failure and malicious attack from viruses also increases. IT security policy should take into account common risks to information the business relies upon. This policy should include secure login id for IT systems and controls that limit access to information. Backups are also an operational issue these are stores on separate hardware from the live versions of the information. Health and safety can be an operational issue. There are many regulations concerning health and safety. The Health & Safety (Display Screen Equipment) Regulations 1992 this is the minimum requirements for work stations and includes the extent to which employers must ensure that workstations meet the requirements laid down in this schedules, the equipment, the environment and the interface between the computer and operator. Another is the management of health and safety at work regulations 1992 this is that every imployer shall provide his employees with comprehensible and relevant information.

St.Michael

â€Å"St. Michael the Archangel† For my saint, I picked Saint Michael the Archangel. I picked St. Michael because Michael is my middle name. Saint Michael is a name meaning â€Å"He who is like God† in Hebrew. He is said to be placed over all the angels. He is the Patron Saint of soldiers, security guards, and sick people. Saint Michael is one of the seven archangels, him being one of the three mention in the Bible. He is the leader of the army of God during the Lucifer upraising.It is said by Pope Gregory the Great â€Å"Whenever some act of wondrous power must be performed, Michael is sent, so that his action and his name may make it clear that no one can do what God does by his superior power. † Saint Michael is one of the principal angels. In Latin, the word â€Å"Angel† means messenger, such as a Jeanne-Nicole Saint-Laurent, who earned her doctorate in religious studies from Brown University in June 2009, has been named assistant professor of religiou s studies at Saint Michael's College, starting this fall semester. Dr. Saint-Laurent was a junior fellow at Dumbarton Oaks Research Library in Washington, D. C. , for the 2008-2009 academic year where she researched and completed her dissertation, titled â€Å"Apostolic Memories: Religious Differentiation and the Construction of Orthodoxy in Syriac Missionary Literature. † A specialist in Early Christianity: Christianity in Late Antiquity and Syriac Studies, Dr. Saint-Laurent will be teaching Eastern and Oriental Orthodoxies and Early Christianity this semester, and probably Christianity, Past and Present next semester.Dr. Saint-Laurent earned her bachelor's degree summa cum laude in religious studies and classics from Gonzaga University of Spokane, Wash. , in 2000. She earned a master's degree in early Christian studies from the University of Notre Dame in 2002 with a thesis titled â€Å"The Vita Tradition of Ephrem the Syrian: a Hagiographical and Theological Analysis. â⠂¬  She was a Fulbright Scholar in Austria in 2002-2003, studying at the Theologische Facultat of Salzburg University on a project titled â€Å"Christianity in Late-Antique Austria: A Social History. † I see myself as starting a new journey that I have always wanted to take-it's been my dream really,† Dr. Saint-Laurent said about coming to a college like Saint Michael's. â€Å"I feel very grateful to be here, especially for the all the nice people. † She said her goal was to teach in a small Catholic college where she could work closely with students on texts from the ancient Christian world, and continue her passion for research.â€Å"I hope to instill in my students appreciation of Eastern Mediterranean Christian cultures and history, a greater knowledge of the early Christian church,† she said. I heard about Saint Michael's from my father, a French Canadian, who grew up in the Northeast, and always spoke of this special little college in Vermont,† she said. Dr. Saint-Laurent has published a coauthored essay, â€Å"Tools of the Trade: Instrumenta Studiorum,† in the book Oxford Handbook of Early Christianity (2008), and a solo-authored essay, â€Å"Early Christianity in Late Antique Austria: Eugippius and Severinus,† in Studia Patristica (2006). She has published a book review in Religious Studies Review, and six reports on conferences in Hugoye: Journal of Syriac Studies (four reports), E-Gorgias, and Syriac Dialogue.She has presented papers at 18 conferences or scholarly meetings, many for the Patristic Society or Syriac conferences. She has also given numerous talks to community groups, church gatherings and retreats on such topics as Early Christianity, Female Mystics in the Medieval Church, History of Monasticism, Saints throughout the Ages, Martyrs and Monastics, Women in the Early Syriac Church, and more. Dr. Saint-Laurent, a resident of Winooski, has run four marathons and loves running. She is also a cl assical singer and hopes to get involved with a choral group.Saint Michael's College is a distinctive Catholic liberal arts college that provides an education with a social conscience, producing graduates with the intellectual tools they need to lead a successful, purposeful life that will contribute to peace and justice in our world. Founded in 1904 by the Society of St. Edmund and headed by President John J. Neuhauser, Saint Michael's is identified by the Princeton Review as one of the nation's Best 371 Colleges, ranking as 9th among institutions in Quality of Life and 2nd in Town-Gown Relations.It is one of only 270 colleges and universities nationwide, and one of only 20 Catholic colleges, with a Phi Beta Kappa chapter on campus. Saint Michael's has 1,900 undergraduate students, some 250 graduate students and 100 international students. In recent years Saint Michael's students and professors have received Rhodes, Woodrow Wilson, Pickering, Guggenheim, Fulbright, National Science Foundation and other grants, and its professors have been named Vermont Professor of the Year in four of the last nine years.The college is currently listed as one of the nation's Best Liberal Arts Colleges in the 2009 U. S. News & World Report rankings. Saint Michael's is located just outside of Burlington, Vermont, one of America's top college towns.  ©2011 Saint Michael's College One Winooski Park, Colchester, Vermont, USA 05439 | 802. 654. 2000 | Privacy Policy Web site Powered by ActiveCampustm Software by Datatel

the eastern empire essays

the eastern empire essays The Eastern Empire is referred to today as the Byzantine Empire. The empire was located in Constantinople. The Empire, ruled by Arcadius, was wealthy and heavily populated. It was a Greek-speaking Christian state. This empire was very different from old Rome. Arcadius reigned from 408-450. He, despite his age and inexperience, fortified the empire. Justinian became emperor in 527. He was and able and determined ruler. He waged long wars against the Vandals in Africa, the Ostrogoths on Italy, and the Visigoths in Spain. (e.n) He also drove back the Persians who pushed down on the eastern borders of the empire. He regained much of the lost territory through these conquests. Justinian died, leaving his empire bankrupt. Justin II reigned from 565-578. Under his rule they had continued invasions by the Persians. The Persians had continued victories until Emperor Heraclius finally defeated them. A new enemy arose in the 600s, the Moslems. They won a series of land and sea victories, including Palestine and Syria. From 673-678 and 717-718 they besieged Constantinople but were defeated both times. The y did conquer Sicily and Crete in the 820s. They soon started to expand again. They continued to drive the Moslems back and regained the territory of the Balkans to the empire once again. This revival brought wealth and luxury to Constantinople. This expansion reached its peak from 976-1025, during the reign of Basil II. The Seljuk Turks appeared as another enemy during the late 1000s. They overran the greater part of Asia Minor when they invaded the east. Alexius Comnenus became emperor and though of a plan to protect his empire. He called on the Christians of Western Europe to help fight the Turks. Venetians led the Fourth Crusade against Constantinople in 1203. What was left of the Byzantine Empire was divided into many smaller states when the city fell in 1204. Michael Palaeologus,...

Pride and Prejudice

Pride and Prejudice The main values for the young women in the nineteenth century were their successful marriage and family. This fact can be explained by the dependent economic position of a woman in society.Advertising We will write a custom essay sample on Pride and Prejudice specifically for you for only $16.05 $11/page Learn More Thus, to receive the economic security, a woman should be married or inherit the income from her male relatives. Traditionally, girls and their mothers became preparing for the further marriages in advance because it was the major event in the life of a young woman. In spite of the predominance of this vision of the marriage and the woman’s role in society, Jane Austen in her Pride and Prejudice proposes several possible variants of realizing the scenario of meeting the further husband and the marriage which can be considered as rather controversial from the point of the ideals of that period. Although marriage in the nineteenth century is the guarantee of the woman’s definite social status, Jane Austen accentuates that the happy marriage cannot be based successfully on the other factors differed from the mutual love, respect, and understanding. The social status of married and unmarried women in the British society differed greatly, and mothers used any opportunity to help their daughters marry a noble man with the income. Thus, â€Å"it is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife† (Austen 1). These words open the novel written by Austen and reflect the opinions of the majority of the women in Britain of that period. This idea was also interesting for Mrs. Bennet who could think only of her own unhappy marriage and successful marriages for her daughters in the future (Shapard). Mrs. Bennet’s example emphasizes the viewpoint that marriage depends not only on the amount of money and status but also on sincere and deep feelings. How ever, Mrs. Bennet’s personal vision is quite opposite to this statement. That is why in the case of the unhappy marriage between Lydia and Mr. Wickham the problem of the family status was much more significant for Bennets than the question of real feelings. â€Å"Happiness in marriage is entirely a matter of chance† (Austen 14). Charlotte Lucas also agrees with this opinion and understands the law of the strict social rules and norms.Advertising Looking for essay on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Her position seems to be strange for Elizabeth Bennet, the main character of the novel, who is inclined to contradict the social norms, if these norms and rules are opposite to her personal visions. That is why her ideal of marriage is based on the principles of love and respect. If it is difficult to marry such a man who can love you and be intelligent and noble, it is better to be unmarri ed. Elizabeth’s position depends on her pride and prejudice. Nevertheless, following her principles, she can be happy in her marriage with Mr. Darcy who is the best part for her. Moreover, examining all the variants of the marriage presented in the book and shifting from the rational approach to the romantic one, it is necessary to concentrate on the relations between Jane Bennet and Mr. Bingley. These relations and their marriage are based on the sincere feeling of love which is not broken by possible social prejudices and personal rationality. In her novel Pride and Prejudice, Jane Austen vividly discusses the theme of marriage which is realized in the context of the British society of the nineteenth century. This context is familiar for the author. Austen’s rather ironical tone in depicting different visions of marriage accentuates her own position according to the issue with determining the principles of love and understanding as the key ones for marriage. Austen, Jane. Pride and Prejudice. USA: Dover Publications, 1995. Print. Shapard, David M. â€Å"Introduction†. Pride and Prejudice. Ed. Jane Austen and David M. Shapard. USA: Anchor Books, 2007. xv-xxxii. Print.

Select vs. Selected

Select vs. Selected Select vs. Selected Select vs. Selected By Maeve Maddox The English verb select and the adjectives, select and selected, derive from a Latin verb meaning, â€Å"to choose, select, set apart.† Both adjectives mean, â€Å"chosen from a larger number of other things.† However, a useful distinction exists between selected and select. selected This adjective indicates that something has been chosen or picked out from a larger number; the reason for the selection is usually made clear by the context. For example, researchers may track the distribution of workers engaged in â€Å"certain selected occupations.† The occupations have been selected according to criteria set by the researchers for their study. An accountant wants to know if she can restrict her reports â€Å"only to certain selected users.† The accountant has specific criteria for her selection of people who will have access to the reports. select This adjective indicates that whatever was chosen out of a larger number was chosen on account of excellence or superiority. For example, â€Å"Hermes Paris caters to a select clientele.† Because Hermes products are expensive, select indicates that the people who shop there are superior to other people because they have the money to pay for luxury items. â€Å"The agency did its hiring from a select group of college graduates.† Here the use of select implies that the graduates were chosen from among other graduates by reason of superior intellect and ability. Both select and selected are popular with advertisers, but select is frequently confused with selected. Here are some examples from the Web: â€Å"Hyundai offers discount on selected car models† Appropriate use; some models are discounted, but not all. â€Å"Remington Shaver Charging Cord for Select Models† Inappropriate use; the sense is that the cord will work with some models, but not with all. â€Å"LifeProof New Case for Select Apple iPad Models† Inappropriate use; the sense is that the case will fit some models, but not all. Save select to mean something that is perceived to be above the ordinary in quality, cost, recognition, social status, or the like. The following examples use select in this sense: NFL offensive rookie pick in select company Special terms allow students to attend select schools in nearby states for a fraction of out-of-state tuition. Bryan Sutton keeps select company with the very best musicians in bluegrass, those musicians who may have peers but no superiors. The most select club in Hollywood: The Hitchcock Blondes A third [executive] obtained permission from a select group of local influencers to list their names on his nonprofit’s letterhead.   An NQDP plan must be restricted to a select group of management or highly compensated employees. Dr. Jackson was among a select group of presidents and chancellors invited to participate. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:"Because Of" and "Due To" How to spell "in lieu of"Uses of the Past Participle

Transfer Pricing Essay Example | Topics and Well Written Essays - 1250 words

Transfer Pricing - Essay Example It is usually applied when bodies are separate entities and are individually responsible for their profitability and divisions are accountable for their own profits (Jensen and Meckling, 1976, 315). Since transfer pricing is an agreement between two divisions of same group there is greater chance of conflict of interest as both buying and selling side try to transfer to counter party resulting increased benefit to its division (Chan, Landry, and Jalbert , 2004, 39). This report will also analyze a case between Millwall Company and Reading Company as both these companies are interested in buying and selling with each other and both of these companies belong to the same group of companies. EFEFCTOF EACH PROPOSED PRICE ON MANAGEMENT OF READING The transfer price mechanism is the source of revenue for selling division which in this case is Reading Company and cost for buying division which in mentioned case is Millwall Company. Former aims to get it maximum revenue from deal and latter t ries to get supply at minimum cost. The best option can, therefore, be negotiated at point where both firms are given autonomy as finally they will be held responsible for the profitability of the respective divisions (Grubert and Joel Slemrod , 1998, 368). Considering the fact that Reading Company is already performing under capacity, therefore, it can serve Millwall Company without reducing its supply to other external suppliers and so no opportunity cost would be involved in this scenario. With these assumptions, standard variable cost and opportunity cost would be the total cost that it has to incur. Since opportunity cost is nil in this case then standard variable cost constitutes main component of cost and any point above this would be the profit. Using its spare capacity, selling at any price over and above the average variable price would increase the profit for Reading Company by same amount. For instance, Profit for Reading company = (selling price – average variabl e price) * quantity In the given case price demanded by Reading Company is inclusive of fixed cost as well and only selling and distribution cost is foregone. It is in due alignment with the need of Reading Company as it has to keep profitability improved with its operation under capacity. Offer from Millwall Company is true on its part as it is well calculated from buyer’s current condition of operating under capacity and it would like to pay minimum or at least less than what it would pay to an external supplier to improve its profitability. But management of Reading Company would surely not like this scenario as it would not benefit the profitability of the company as selling the same product to an external buyer give the company revenue of $ 13per unit. Supplying on the price given by Millwall Company would only then improve the profitability of Millwall Company and this can raise an intra-company conflict of interest and reduction in its revenue will reduce its profit. T he best Reading Company is ready to forego its profit by $1.20, which is the market selling price less price offered to Millwall Company. For the price offered by management is less than the one asked by Reading company. This price has already covered the cost and the margin that is suggested to be foregone and it is higher than the Reading’s acceptable price. This price is also not considered suitable for overall profitability of group as it would yield a profit of $ 3 per unit (price: $13 – cost $10) if sold to outsider and this management’s suggested price would reduce the profit of overall group by $2.88 (13- 10.12) and loss in profit is $1.68 (11.80- 10.12) above than profit Reading company is ready to forego. In point of ROI comparison Reading company would finally be held for less profitability overall.

Evaluation of Statistical Data Term Paper Example | Topics and Well Written Essays - 1000 words

Evaluation of Statistical Data - Term Paper Example The main objective of this study is to determine significant factors that influence the overall academic performance i.e. GPA of a student. The major possible factors identified initially include Class, Age, IQ and the study time a student contributes for learning and acquiring knowledge after class hours. The sample of this study comprised of 30 students gathered from different class intakes. The cumulative GPA of each student was used to measure their overall performance. In this particular case study, our independent variable is Cumulative Grade Point Average (GPA) on a scale of 4.00 while our dependent variables include class of the student, age of the student, his or her IQ level and study time that a student consumes after class hours for learning. In this study, Minitab 16.2.1 Statistical Software was used to carry out statistical calculations. Initially, descriptive statistical analysis was carried out for all dependent and independent variables to study their distribution pa ttern to draw any meaningful interpretation. Further, correlation and regression analysis was conducted to determine if there is a relationship between the independent and dependent variables. ... Descriptive Statistical Analysis First of all descriptive statistics of independent and dependent variables was carried out using Minitab 16.2.1 Statistical software to study the distribution pattern of the values contained within these variables for a sample size of 30 i.e. n=30. According to Kirk (2008), mode is highest score value in the data sample that has the maximum frequency of occurrence, median is the center value in the order data sample that divides the sample into two halves while mean is the average of all data points and is the center of gravity of the sample. Kirk (2008) highlights that the standard deviation is the most important and widely used value that helps to identify the dispersion of the data. The square of standard deviation is called variance. Skewness is the measure of extent to which distribution of the data leans to one side of the mean. A negatively skewed data indicates that the distribution leans to right while positively skewed data indicates distrib ution leaning to the left of average value. Kurtosis, on the other hand, is the measure of peakedness of the sample data. Below is detailed analysis of the independent and dependent variables: Class of Students The pie chart indicated that 10% of the students from our sample of 30 students were from Class 1, 20% were from Class 2, 23.3% from Class 3 and 46.7% from Class 4 as shown below. Figure 1 : Pie Chart of Percentage of Students Sampled from Each Class Grade Point Average The descriptive statistical analysis of the GPA sample revealed that the mean value of GPA was 3.2317 with a standard deviation of 0.3597. The Skewness of the sample is -0.04 which indicates that data is nearly uniformly

Summary Essay Example | Topics and Well Written Essays - 500 words - 156

Summary - Essay Example It was assumed that there was lack of change in ideologies among the Justices. This conventional view is a result of empirical observation and intuition. One of the main challenges is the study done on voting of justices. In civil liberties, writers reached a conclusion that the rulings of seven Justices (Burton, Burger, Harlan, Brennan, Jackson, Stewart and Marshall) remained unchanged over the period of their careers. The others however, changed in significant ways. There was a great need to resolve the debate that had come up. There was need to reconsider the appointment of justices. In trending to the left, we consider Justice Blackmun, who was among the twelve Justices. He said that when Justices go on Supreme Court their constitutional philosophies are not fully developed. Douglas and Harlan moved to the right and later changed to the left. When appointing a justice, we should ensure that we share the same ideologies with him. Supreme court justices are assumed to have strong dependent votes basing on their personal policies and values. Herman Pritchett’s The Roosevelt Court (1948) examines dissents and voting blocks of Justices. The court allows Justices to be dependent because there is no electoral accountability and the idea that the Supreme Court gives the last and final ruling. Justices are believed to be granted independent powers so that their rulings and not influenced by other parties. Their rulings hence are considered fair and just. Perceived values are not regarded as perfect ideologies of Supreme Court justices. The dependence granted to justices, therefore, renders their voting behavior unpredictable. There is a high correlation between the justices’ votes in civil society and their ideological values. Here we consider how powers are separated in courts. We shall consider the attitudinal model and the model of separation of powers. In attitudinal model, judges make rulings basing on the facts of the

Why i take international business strategy for my undergraduate Essay

Why i take international business strategy for my undergraduate course, any relevant experience, skills and attributes and my long term goal - Essay Example The core purpose of taking this course is to equip myself with the required knowledge and skills of international business. The two important skills are management of diverse workforce (Barak, 2011) and adaptation of business with international laws and the regulations of respective country in which businesses are going to be operated. The knowledge about cross cultural issues is also important. My long term goal is to attain a professionally sound career in an international organisation having prestige in its target market. In order to prove myself capable of such organisation, I need to groom myself accordingly. I should have information about the policies of international organisations and their working styles. I should have an updated knowledge bank about the international trade laws, labour laws and integration practices. I should also have strong communication and interpersonal skills to survive effectively in the diverse challenging environment (Schermerhorn,

Exam paper---read the requirement I send you carefully Essay

Exam paper---read the requirement I send you carefully - Essay Example This writing will focus on markets that are perfectly competitive in nature. This writing will focus on various characteristics of perfectly competitive markets and how buyers and sellers behave in such markets. The first section of the assignment will focus on the reaction of sellers to changes in demand for their goods and services. The second section of the writing will compare and contrast the characteristics of a perfectly competitive market with the characteristics of New York Stock exchange (NYSE). Body According to the law of demand when the demand for a product increases, the price of the product even elevates and vice-verse. Due to these changes in demand the marginal revenue that is being earned by a particular industry even alters. In order to analyze the changes that organizations in a perfectly competitive market experience as a result of changes in demand for a product, let us assume that the product being sold is bread. Let’s assume that according to research, eating brown bread helps individuals in preventing diabetes. Such revelations positively impact the demand for particular product. Let’s assume that the bread industry is a perfectly competitive industry and is currently experiencing long-run equilibrium at a price of $1.7 per loaf of bread and the value of the economic profit is equivalent to zero. Figure 1 Figure 1 is a depiction of short as well as long run adjustment experienced by a firm as well as market under perfect competition. The figure shows that in case of market the price of a loaf of bread is $1.7 when the quantity demanded for the product is at Q1 and in case of an organization that sells loaf of bread the market price of $1.7 is the organization’s marginal revenue which is at MR1. The figure shows that currently there is only one organization in the market. Since the new research suggests that there is health benefit of brown bread, the demand for brown bread increases which is depicted in figure 1 thr ough a shift in the demand curve from D1 to D2. Due to this increase in demand, there is an increase in the price of the product and the price of the product elevates from p1 ($1.7) to P2 ($2.3) and this leads to an increase in the marginal revenue of a single firm operating in a market from MR1 to MR2. Due to this increase in price, the organization even increases its output from q1 to q2 in order to meet consumer demand in the short run (Douglas, 2011, p.615). Notice that the shaded region represents the economic profit that is experienced by the organization in the short run and similar profit will be experienced by other firms in the market in the short run. Since the market is perfectly competitive in nature and there are no barriers to entry or exit, the high stream of economic profit will attract more organizations to enter the market so they can even earn the profits being offered by the recent increase in demand. New organization s will enter the market and this would lead to an increase in the quantity supplied by the entire industry as more and more organizations will enter the market, more and more supply will elevate. New entrants will continue to enter the market as long as their entrance is resulting in an economic profit. Figure one depicts a shift in the supply curve from S1 to S2 which is a reflection of more firms entering the market. Due to this increase in supply, the price of the loaf of bread will start declining in the longer run

Teaching plan Essay Example | Topics and Well Written Essays - 1000 words - 1

Teaching plan - Essay Example content in the form of behavioral objectives, put the interest of the interest of the student ahead of the teacher and finally ensure the set part connects the students back to the previous lessons. The three main objectives to be used during the teaching process were: to translate the written material into Mandarin, use pre and post quiz to determine learning objectives and outcomes respectively, and clients performing exercises according to what was learnt. The first and third teaching objectives are cognitive learning goals whereas the second objective is a psychomotor learning goal. It is imperative to assess the learning goals to determine the quality of learning intended for the clients. Bloom’s taxonomy, originally created in and for an academic setting, is useful in determining the usefulness of set goals in facilitating holistic learning. Bloom placed value in the mastery of subjects and advancement of higher orders of thinking as opposed to mere transference of facts. According to this classification, cognitive learning entails the transference of knowledge, psychomotor involves skills, and the affective domain concerns the attitudes towards a subject. The clients were given the opportunity to pictures and posters of various exercises. After that, they received a demonstration of each exercise and an explanation of the material presented on the board. The large poster outlined the benefits of exercise, the types of exercises to be used to improve strength, endurance, flexibility and balance, helpful tips during exercising, and points to remember during exercising. The first step of looking at the posters and having the material explain to them is in the cognitive domain of learning. The information is comprehended by the mind, but has not yet resulted in behavioral change. The clients performed the exercises in a seated position and were taught how to carry out the exercises safely. The first aspect of learning while seated is in the cognitive

Exam paper---read the requirement I send you carefully Essay

Exam paper---read the requirement I send you carefully - Essay Example This writing will focus on markets that are perfectly competitive in nature. This writing will focus on various characteristics of perfectly competitive markets and how buyers and sellers behave in such markets. The first section of the assignment will focus on the reaction of sellers to changes in demand for their goods and services. The second section of the writing will compare and contrast the characteristics of a perfectly competitive market with the characteristics of New York Stock exchange (NYSE). Body According to the law of demand when the demand for a product increases, the price of the product even elevates and vice-verse. Due to these changes in demand the marginal revenue that is being earned by a particular industry even alters. In order to analyze the changes that organizations in a perfectly competitive market experience as a result of changes in demand for a product, let us assume that the product being sold is bread. Let’s assume that according to research, eating brown bread helps individuals in preventing diabetes. Such revelations positively impact the demand for particular product. Let’s assume that the bread industry is a perfectly competitive industry and is currently experiencing long-run equilibrium at a price of $1.7 per loaf of bread and the value of the economic profit is equivalent to zero. Figure 1 Figure 1 is a depiction of short as well as long run adjustment experienced by a firm as well as market under perfect competition. The figure shows that in case of market the price of a loaf of bread is $1.7 when the quantity demanded for the product is at Q1 and in case of an organization that sells loaf of bread the market price of $1.7 is the organization’s marginal revenue which is at MR1. The figure shows that currently there is only one organization in the market. Since the new research suggests that there is health benefit of brown bread, the demand for brown bread increases which is depicted in figure 1 thr ough a shift in the demand curve from D1 to D2. Due to this increase in demand, there is an increase in the price of the product and the price of the product elevates from p1 ($1.7) to P2 ($2.3) and this leads to an increase in the marginal revenue of a single firm operating in a market from MR1 to MR2. Due to this increase in price, the organization even increases its output from q1 to q2 in order to meet consumer demand in the short run (Douglas, 2011, p.615). Notice that the shaded region represents the economic profit that is experienced by the organization in the short run and similar profit will be experienced by other firms in the market in the short run. Since the market is perfectly competitive in nature and there are no barriers to entry or exit, the high stream of economic profit will attract more organizations to enter the market so they can even earn the profits being offered by the recent increase in demand. New organization s will enter the market and this would lead to an increase in the quantity supplied by the entire industry as more and more organizations will enter the market, more and more supply will elevate. New entrants will continue to enter the market as long as their entrance is resulting in an economic profit. Figure one depicts a shift in the supply curve from S1 to S2 which is a reflection of more firms entering the market. Due to this increase in supply, the price of the loaf of bread will start declining in the longer run

Performance management in the U.A.E (advantages and disadvantages) Assignment

Performance management in the U.A.E (advantages and disadvantages) - Assignment Example (web US Office of personal management) Following are the details of each step in the cycle followed in USA (web - US Office of personal management):- Planning. In an effective organization, work is planned out in advance. Planning means setting performance expectations and goals for groups and individuals to channel their efforts toward achieving organizational objectives. Getting employees involved in the planning process will help them understand the goals of the organization, what needs to be done, why it needs to be done, and how well it should be done. The regulatory requirements for planning employees' performance include establishing the elements and standards of their performance appraisal plans. Performance elements and standards should be measurable, understandable, verifiable, equitable, and achievable. Through critical elements, employees are held accountable as individuals for work assignments or responsibilities. Employee performance plans should be flexible so that the y can be adjusted for changing program objectives and work requirements. When used effectively, these plans can be beneficial working documents that are discussed often, and not merely paperwork that is filed in a drawer and seen only when ratings of record are required. Monitoring In an effective organization, assignments and projects are monitored continually. Monitoring well means consistently measuring performance and providing ongoing feedback to employees and work groups on their progress toward reaching their goals.Regulatory requirements for monitoring performance include conducting progress reviews with employees where their performance is compared against their elements and standards. Ongoing monitoring provides the opportunity to check how well employees are meeting predetermined standards and to make changes to unrealistic or problematic standards. And by monitoring continually, unacceptable performance can be identified at any time during the appraisal period and assist ance provided to address such performance rather than wait until the end of the period when summary rating levels are assigned. Developing In an effective organization, employee developmental needs are evaluated and addressed. Developing in this instance means increasing the capacity to perform through training, giving assignments that introduce new skills or higher levels of responsibility, improving work processes, or other methods. Providing employees with training and developmental opportunities encourages good performance, strengthens job-related skills and competencies, and helps employees keep up with changes in the workplace, such as the introduction of new technology. Carrying out the processes of performance management provides an excellent opportunity to identify developmental needs. During planning and monitoring of work, deficiencies in performance become evident and can be addressed. Areas for improving good performance also stand out, and action can be taken to help s uccessful employees improve even further. Rating From time to time, organizations find it useful to summarize employee performance. This can be helpful for looking at and comparing performance over time or among various employees. Organizations need to know who their best performers are within the context of formal performance appraisal requirements, rating means evaluating employee or group performance against the elements and stan

And Still We Rise Essay Essay Example for Free

And Still We Rise Essay Essay It is a unique experience to be rendered completely helpless, to be put completely at the mercy of another human being by force. I have felt complete submission of this kind once in my life; I lay on the cold, wet grass, confused, slowly regaining consciousness after being choked out. As I look back on how I have lived my life over the past couple years, this incident is one of the most influential factors. After being so overpowered by another man, I decided that I could never let this kind of thing happen to me again. I became extremely motivated to lift weights, and to learn wrestling and MMA. This experience changed my expectations for myself and helped me realize that it is in my hands to decide how I am perceived. It was a dispute over nothing. Two guys, driven by a natural instinct to fight, finding an excuse to challenge each other. These two guys were me, a scrawny, 100lb 8th grader, and Collin a well built 22 year old. We were sitting around a bon fire with five other friends, but only six fold-out chairs. Collin suggested tap out to decide who got the last chair, and the next thing I remember is the utterly confused feeling as I regained my senses one by one. It was a full minute before I really knew what had happened: unable to break a choke hold, I had refused to tap out and collapsed unconscious on the ground. It is hard to describe the mix of relief and humiliation that I felt as I walked away from the incident. Even though I trusted and respected Collin, he had just proved my vulnerability and made me realize my lack of confidence. I did not, however, accept my defenselessness and move on. I realized that there was no reason for me to have settled for my skinny pathetic build, and I hit the weights. I started lifting six days a week a friend of mine and within three months, had put on fifteen pounds of muscle. A full year later, I weighed 155 and bench pressed over 200lbs. This incident is also one of the main reasons I started wrestling, a sport that I have grown to love and excel in. To complete my self-improvement plan, I took a few MMA classes and got some sparring equipment and a heavy bag to practice on. Since then, I’ve spent hours in my garage letting my anger out on that bag to staying in wrestling shape. Of course I am no were close to my vision for myself, still only 5’ 8†, and well below my goal of muscular development, but I can see that it is possible. This whole process has taught me that I am I control of my own destiny. Any goal is attainable if you work for it, and what doesn’t kill you makes you stronger. This event was not the only factor contributing to my decision to change, I hated being skinny. It was however an incredible catalyst, giving me a specific reason around which to focus my efforts. It made me realize that you are born with no restrictions. No matter what your natural conditions are, they can be changed and formed to fit your ideals. Furthermore, it’s up to you to change them and the effort you put in will be directly reflected in your outcome. This experience brought to light that, when I have a goal in mind, I am incredibly motivated and focused. It has shown that I can maintain interest in a goal and continually set the bar higher and higher. This experience has changed the way I perceive and carry myself. It has shaped me into someone who is comfortable with their abilities and willing to work to improve themselves. It has shown my ability to let setbacks help me grow and demonstrated my strong self motivation. Ultimately, I am very thankful for Collin and what he did for me, in a sense, being completely helpless has been one of the most empowering situations of my life so far.

Self reference Criterion and importance for International marketing

Self reference Criterion and importance for International marketing Self-reference Criterion and its importance for International marketing If you take a look around yourself you will find how many goods and services are solely produced in your own country around you? Your clothes might be produced in Pakistan, your cell phone from China, your computer in Singapore; your Coffee might be from Latin America. Whatever we talk about music, clothes, movies or our soft drinks for everything there are good chances that most of these products are produced in somewhere else in the globe. This is the global market place where good price and quality is welcomed by consumers irrespective of the region of its origination. In this scenario the need is to adopt the marketing practices that are effective beyond the borders so the importance of international marketing cannot be denied. International marketing is not an easy task. The international marketer has to face many obstacles in the way to achieve his goals. One of the primary obstacles is whenever we face a problem; we react abruptly and take decisions on the basis of values, meanings, behaviors and symbols that we have taken from our own culture. This type of decisions usually do not proved to be correct, as values, meanings and all other elements of culture usually differ from country to country. This is called self-reference criterion. According to Cateora at al (2007), the self-reference criterion is when decisions are taken on the basis of experiences, values and knowledge of ones own culture. The understanding of self-reference criterion is very much important for the marketing firm that plans to enter in international markets. In local markets on the basis of self-reference criterion; the marketer can predict the future responses of customers to a particular product but in the markets of some other country or culture the responses of customers will be based on their unique cultural environment. Even when the marketing strategy for international market is developed very carefully, chances of misunderstandings cannot be entirely vanished due to many un-avoidable factors. The intervention of self-reference criterion in international marketing practices can be easily understood with the help of following examples. In an advertisement created by Nestle corporation for their Kit Kat, a voice cover of local language was used for both countries UK and Italy. In that advertisement the quack, universal language of ducks, and duck callers were used by duck hunter to attract the ducks. Meanwhile in the commercial they became frustrated and to have a cheerful break they need a Kit Kat. That advertisement could not be succeeded because of the cultural differences between the consumers culture and marketers culture. In Italy the hunting is considered as a negative act and Italian also took Kit Kat as a luxury and product. From this example we can clearly say that the success of a marketing strategy is critically based on customer understandings and its important is raised more when we talk about international marketing. In 1996 McDonalds opened seven restaurants in India. The 40% population of India is vegetarian and they do not eat meat or animal proteins. The fish, frozen meat and spicy foods were also not frequently used by remaining meat eaters. So in order to be successful in new market the McDonalds had make many changes to its prime products and needed to use separate tools and kitchens to make burgers and other products according to the needs of Indian markets. This all created many problems for the company and company had also incurred many extra costs. This example shows that how companies have to face self-referencing criterion when expanding their business in new international markets. When Unilever started its operations in Brazil and wanted to introduce detergents, the biggest issues that company faced ware that people in Brazil dont have washing machines, in rural areas people used to wash their clothes at the river and most of the population of Brazil was poor and they were very much conscious about the products. So to avoid self-reference criterion the Unilever first developed a formula of soap, they made the plastic packing of soaps to conveniently use while washing clothes on rivers and they made small packing of detergents in order to low their prices and made them affordable for maximum number of population that have low incomes. This was the most successful tool used by the company to avoid the effects of self-reference criterion and recognized the existence of this influence in our behaviors. It is argued that one can never understand deeply each and every aspect of the culture but awareness about major aspects can be obtained, and he should ask bout that he does not know and should be open enough to accept the differences. The global awareness can be used as most effective tool to control the effects of self-reference criterion and ensure the success of an international marketing campaign. The global awareness is described by the Cateora et al as to be: Objective to understand the opportunities in correct manners make correct assessments of organizations potential and design responses to the expected problems. Mostly the western companies attracted towards India due to its huge market of more than one billion population and take it as a good opportunity and market with a lot of potential but they ignore the purchasing power and low income factors of the economy of India, the inefficient media, poor distribution, poor and low standard of infrastructures and many other factors that cause the reduction in potential of this huge markets for many kind of products. Tolerant towards the differences prevail among cultures. It is referred to the understanding of differences prevail among cultures and acceptance of these differences when working in a common working place with those who belongs to different cultural group. As in Romania when some Arab businessmen came to visit the country for opportunities and a local student was attached to them as translator. She spent two week with them to visit the different Romanian cities but she could not adjust herself with their eating habits and showed the behavior of lack of tolerance for other cultures. Knowledgeable of history, cultures, general trends and real potentials of markets. The awareness of culture is very much important if one wants to know the behaviors of some particular market place. The basic element of the environment in which the company is going to start its business is culture of that place and consumer behaviors are very much influenced by this. The history of that place is very much important to understand the behaviors of consumers as past events always have great effects on the way people behave in a particular case. By analyzing the history we can understand why British were not in favor of the channel tunnel between France and Britain and why Turkish products are not liked in Greek. The understanding of market potential is important because they are varying very fast. If we see now we will find many regions of the world that showing increasing potential, many markets have emerging trends and most of the European markets have been saturated. In next twenty y ears the emerging markets from Asia will show huge potentials for future businesses. The understandings of general trends like global political, economical and social trends are very much important because growth process of the market is depend upon these trends. A good marketer will identify the market opportunities before anyone else could know them. Now it is very much clear that the success of marketing firm is very much dependant on its ability to understand the customers and even more like a life blood for firms that are operating at international level. Following are some more examples given by Housden and Lewis to develop more understanding of the concept. In China green color is used to represent the people who sells vegetables so British racing green has no chances to be successful in China. In Brunei the Yellow color is considered as royal color and its public use is not appreciated. In order to show the sorrow of death purple color is used in Mexico. In china number 8 is taken as lucky number and considered as premium number to take as number of cars but number 4 is considered vice versa. The firms operating at international level must be very much conscious about the translations of their slogans, tag lines or brand names etc in local language of that place. If they dont take it seriously it can be very harmful for their marketing campaigns. Hundred of examples can be presented about the improper selection of Brand names and designs that caused failures because of self-referencing criterion. Superpiss that is a Scandinavian dicer it cannot be translated into English properly. Pschitt is lemonade from France and cannot be advertized in Germany as its proper translation is not possible in German. Bimbo bread and Bum Crisps are brands from Spain and their advertisement is not possible in United States as their names are not acceptable there. The slogan of Pepsi Cola Come Alive with Pepsi is not acceptable in china as in Chinese it means Pepsi raises relatives from the dead. In 1966 James Lee accepted the importance of self-reference criterion for marketing firms and provided an approach of four stages in order to mitigate the biases raised by this self-referencing criterion especially in international marketing. In first step the problem is defined on the basis of culture of home country. In second step the problem should be defined again on the basis of culture of the country in which company wants to start operations without involving value judgments. Control the effects of self-referencing criterion on problem definition and analyze the problem. Then problem is redefined without the self-referencing criterion. The importance to understand the effects of self-reference criterion cannot be overlooked by the marketing firm that wants to operate at international level. It can act as life blood for the success of the marketing campaigns designed by the company and their effectiveness is based on the understanding of the campaigns developers about the culture of the host country. Knowledge of sub-cultural groups and Market segmentation The segmentation of the market involves the dividing of entire market into small customers groups who have different type of responses for different marketing strategies for particular service or product. In this way the organization can design the marketing policies according to the particular needs and requirements of each segment in order to have more profitability by more generating favorable responses than by simply applying a single marketing policy for whole market. The market segmentation is mostly done at the level of customers. But in case of international marketing sometimes markets are also segmented on the basis of whole countries by considering the aspects that are common among countries. This type of segmentation is not proved that much successful as countries have great variation in them and it is difficult to take meaningful averages. The most suitable basis that is used to segment the markets is customers and their unique response behaviors or purchasing decisions. Many factors affect the purchasing decisions of customers that are uncontrollable by them but they have indirect or direct influences on the lifestyle of customers. Culture is one of these factors that affect the consumer behaviors. It represents the shared beliefs, behaviors and meanings among the members of a society. Whatever we do is based upon these shared behaviors that are transferred in a society from one member to another. It is a wide concept and has not as much importance for marketers as the groups within the culture or sub-cultures. The subculture is consisting of members who have their own values, beliefs and customs within the society that distinguish them from others in same society. Moreover they also obey the major values, beliefs and behaviors of dominant culture of the whole society. Subculture can be defined as a separate cultural group that prevails in a society as recognizable segment. There can be different types of subcultures prevail in a society like religious subcultures, ethnic subcultures, age subcultures and disabilities subcultures. So the knowledge of subcultures is very much important for marketers while segmenting their markets in smaller groups. Because the goal of all the efforts of marketers are to convince the customers to buy their brands and a very effective tool that is usually used by them to achieve this goal is cultural representations. By using this tool it is believed that when products relates to the cultural values the customers feel more comfortable. The marketers put a lot of efforts to understand the differences and similarities prevail in these sub cultural groups. They design their marketing policies for these cultural groups and try to attract them towards the product by aligning the product with the values and beliefs of their subculture. Although it is difficult to develop effective marketing policy for different subcultures, they must put their efforts to get sufficient knowledge about the similarities and differences among these groups in order to capitalize them. The importance of knowledge of subcultures for marketers while segmenting the markets can be very well understand by discussing the example of a Cigarette manufacturer who wants design the marketing policy for the subcultures groups of United States. The whole market of United States is divided in three sub-cultural groups of African American, Hispanics and Asians. The one big common factor in Hispanics, African Americans and Asians is that they are minorities in the United States. The first ever minority that migrated to United States is African Americans and after great struggle now they are considered as an important sub-cultural group of America because of their strong influence on politics and culture. The Hispanics is the largest minority of United Stated although they could not gain that much influence on American politics and culture as African Americans. This subculture has many similarities like language, food, political views and religion but this is a highly divided subculture. Just like Hispanics, Asians is also a subculture group that is highly divided but they dont have as much similarities as Hispanics has. A big challenge for the companys marketers is to design the marketing policies that best align with the norms and values of these subcultures by indentifying the differences and similarities of these sub-cultural groups. Differences Among subcultures African Americans: African American is most organized and strong sub-cultural group of United States. However they belong to different cultures of Africa but they lived many years under ethnic discrimination and efforts of many years have united them now. Today the presence of African Americans can be seen in Music, Sports and even in Politics with great influence. Now they are considered a strong group of America and they are showing their success not only politically but also by material possessions in the form of jewelry, luxury vehicles and recognition in public. Hispanics: This is a subculture group of United States with high diversities but according to CBS News, 2003 they also have a largest population of minority in United States. They belong to more than 20 different countries and cultures. They are more concerned with religion and families and most of them belong to Catholic thoughts. The number of Hispanics is increasing due to more immigrants every year and they want acceptance in the society as a strong influential group. Asians: The challenges faced by Asian are not different from Hispanics; Asian is even more diversified subculture group because they differ in religion, language, food and even in facial features. The members of this group belongs to the countries of China, Japan, India and Thailand and these all countries differ in languages, eating habits and even in facial features. One common thing that all Asians have who immigrate to United States is that want to achieve a better lifestyle so their more intentions are towards the achievement of success and they are mostly involved in entrepreneurial activities. Marketing Strategies to Target Subcultures The knowledge of sub-cultural groups for marketers has great significance while designing marketing strategies to target these groups. As the African Americans have goals to be most successful individuals the need of the cigarette marketers is to design the strategy that focuses on assigning a sense of uniqueness, class and sophistication for all those customers who will be smoking that cigarette. So the association of the brand with any public and highly successful African American will give a very much positive response for the brand. On other hand the Hispanics more concerned with belongingness and family so the strategy that more focuses on an image of traditions and trust factors will have more positive results. The thing that needs more attentions of marketers is that this group is highly diversified group and differs in status as well. The use of language will also be very much critical towards the success of campaign for this group. In case of Asians this subculture is consid ered as low profile group and strategy that will best suit for this group will be focused on respect of individual identity and traditions. The languages used for this group will more suitable if native language will be used. The success of an effective segmentation and a good marketing strategy is highly based on the knowledge of the marketer about the subcultures prevail in the society. People belongs to different subcultures differ from each others in many terms. They differ in their languages, their ages, their eating habits, beliefs, and even in facial features. So to design a well aligned marketing strategy the marketer should have sufficient knowledge of the sub cultural groups of the society.

Mcdonalds Golden Arches Essay -- Argumentative Fast Food Essays

Mcdonalds' Golden Arches When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise. However, the image displayed in the Time Magazine's September 30th 2002 issue, is an image that is hard to decipher and, most importantly, is an image that is hardly a likeness to the icons imprinted in the minds of fast food lovers across the nation. The catchy illustration invades an article tentatively titled, "Can McDonald's Shape Up?" The cartoon portrays an obscenely rotund Ronald McDonald pacing stressfully on a treadmill. The editorial cartoon is not for everyone to understand, yet it still seems to be generally humorous in its own context. At first glance, the cartoon seemingly pokes fun at the growing obesity in America. This observation is perhaps due to the rewarding conveniences of fast food. Unfortunately, the observation is in error because the graphic is located in the Business section of Time Magazine, not the Health section. After reviewing the visual meticulously, the drawing proves to represent an issue that is not quite as literal as it may seem. The obviously struggling Ronald McDonald depicted in the cartoon is making an honest attempt to lose his weight, but he seems to have no real chance. It seems the harm is done for McDonald's; and regardless of its efforts, McDonald's can not catch up to its growing competition. To begin with, the illustration is used in the business section. The intended audience for... ...tself, leaving McDonald's, with all its efforts, in the same place it starts. The editorial cartoon is altogether a reflection of ultimate failure as McDonald's attempts to get back on track and "shape up". While different aspects can be observed from the editorial cartoon, one thing is clear, McDonald's has no chance. As the metaphorical "McDonald's" fights to regain its former glory, it is ultimately left running in circles with no chance of making it to the finish line. The message is apparent in the cartoon. Ronald McDonald, tired, worn out, and fat will inevitably end up in the same slump he started from. The perspective is conveyed plainly with the use of several visual metaphors and presentation. McDonald's seems to be losing the game it started itself. Works Cited: Eisenberg, Daniel. "Can McDonald's Shape Up?". Time Magazine. Sept. 30, 2002. p52-57.

Of Mice and Men: Journey to their American Dream Essay

Achieving the American dream is possible, but the price to get there may be more than most can handle. In Of Mice and Men John Steinbeck shows threw different choices of settings the difficulties of achieving such a dream. George and Lenny, long time friends since childhood have the dream of owning and working there own land. They travel from town to town looking for labor trying to save up enough money. Yet everywhere they go it seems trouble either follows or finds them. The American dream is known by most but achieved by few. Gradually over the years the American dream has become the main staple for up and coming families. Both men and woman strive to have the white picket fence in a private town, near work, and with a good school district. Though many live from paycheck to paycheck portraying as if they have the american dream when in reality its all just an illusion. Young people are greatly influenced by family, friends, and the media. At a young age many are told to go to college, get a good job, and to become successful. It is drilled into the young that owning property and making life as comfortable as possible is the way to go. So this is what we work so hard for, never stopping on our quest to achieve the almost unachievable. Lennie and George’s vision of the American dream is simply owning their very own land. Threw out the book it is implied that you are a respected member of society if you own land and stay in one place. Yet Lennie and George go from town to town working hard trying to make enough money to buy land but never actually stay in one place for enough time to actually settle in one spot and buy it. If they were to have land ownership they would have the pride and respect they always wanted. In their eyes the dream means â€Å"independence and self-sufficiancy, the freedom that comes from owning land. which in turn means enjoying the fruits of one’s own labor.†-( Johnson[->0] 140) Society plays a big role in achieving the dream. Being on the outskirts of society is hard enough along with Lennie always sturring up accidental trouble, society brands them outsiders, unusual, and not safe. Usually they are run out of town by the towns people and not given a chance to save up enough money to be able to by land let alone find land to purchase. After a few times of this happening moral goes down and the dream seems farther and farther away. The migrant life and its effects can take a toll. They searched for casual work wherever they can find it. George and Lennie are known as † seasonal or casual workers, who went from job to job in africulture, industry, or construction.†- (Johnson[->1] 100). Usually they do hard labor that pays very little and don’t stay long enough to get comfortable. This leaves them feeling unwanted and mistreated. Many of the people they work with treat them like they are inconsequential. They are only wanted to do they hard labor no one else would do. Seen to be too weak to even come close to the American dream. Curly’s wife looks at them and rudely says † they left all the weak ones here.†- (Steinbeck). Curly’s wife has some dreams of her own as well. She wished to be a Hollywood actress but can’t beome one because Curly is so protective of her and doesn’t allow her to do anything. If she wants to make her dream come true she would have to leave Curly and all that she is familiar with behind. This would be a difficult and life changing decision not to be taken lightly (â€Å"Mice†). Discrimination is shown often throughout this book, against anyone who is different. Many times they are discriminated against because of their being drifters an not of a certain social standing. Lennie is mentally handicapped and most times his curious and playful side can become dangerous. He likes to touch pretty and soft things but in doing this without thinking others become frightened and disturbed by such a large burly man approaching them and not letting go. Because of this Lennie is constantly called stupid or a fool even by George at times. George is looked at as a fool for befriending someone like that. This deprives them of the hope they need to continue to work hard and reach their goals. George expresses this when he says, â€Å"I seen the guys that go around on the †¦ ranches alone. That ain’t no good. They don’t have no fun. After a long time they get mean. They get wantin’ to fight all the time.†(Steinbeck.17) A black man’s perspective can be much the same as a migrants. Even Curly, a black worker, wants to make it for himself but is constantly put down and disparaged because he is black and handicapped. With the mindset of being dumb, stupid and not good enough no one can move forward or accomplish anything. In the beginning and ending of the book Steinbeck uses symbolism in the largeness of the mountains compared to the smallness of George and Lennie showing the contrast between them and their dream (J.Hinds 152). Many ask the question can the American dream really be had? George is not very optimistic about starting up new in another town and in that mindset finds that the worst does happen. George is forced to kill Lennie, in this he possibly realizes this is the only way to achieve his dream of owning land even if it hurts him to do this. George had always felt a certain obligation to sticking with Lennie shown when he says, â€Å"I ain’t got no people†¦. ‘Course Lennie’s a God damn nuisance most of the time, but you get used to goin’ around with a guy an’ you can’t get rid of him.† (Steinbeck 45). In this case George killing Lennie was the only way for either of them to obtain their American dream. â€Å"Of Mice and Men and The American Dream.† 123HelpMe.com. 16 May 2012 . [->0] – /Claudia-Durst-Johnson/e/B000APX61U/ref=ntt_athr_dp_pel_1/187-0392986-1780919 [->1] – /Claudia-Durst-Johnson/e/B000APX61U/ref=ntt_athr_dp_pel_1/187-0392986-1780919

Part Seven Chapter 2

‘No problem,' he muttered. He was glad. He could not imagine what they had left to talk about. This way he could sit with Gaia. A little way down Church Row, Samantha Mollison was standing at her sitting-room window, holding a coffee and watching mourners pass her house on their way to St Michael and All Saints. When she saw Tessa Wall, and what she thought was Fats, she let out a little gasp. ‘Oh my God, he's going,' she said out loud, to nobody. Then she recognized Andrew, turned red, and backed hastily away from the glass. Samantha was supposed to be working from home. Her laptop lay open behind her on the sofa, but that morning she had put on an old black dress, half wondering whether she would attend Krystal and Robbie Weedon's funeral. She supposed that she had only a few more minutes in which to make up her mind. She had never spoken a kind word about Krystal Weedon, so surely it would be hypocritical to attend her funeral, purely because she had wept over the account of her death in the Yarvil and District Gazette, and because Krystal's chubby face grinned out of every one of the class photographs that Lexie had brought home from St Thomas's? Samantha set down her coffee, hurried to the telephone and rang Miles at work. ‘Hello, babe,' he said. (She had held him while he sobbed with relief beside the hospital bed, where Howard lay connected to machines, but alive.) ‘Hi,' she said. ‘How are you?' ‘Not bad. Busy morning. Lovely to hear from you,' he said. ‘Are you all right?' (They had made love the previous night, and she had not pretended that he was anybody else.) ‘The funeral's about to start,' said Samantha. ‘People going by †¦' She had suppressed what she wanted to say for nearly three weeks, because of Howard, and the hospital, and not wanting to remind Miles of their awful row, but she could not hold it back any longer. ‘†¦ Miles, I saw that boy. Robbie Weedon. I saw him, Miles.' She was panicky, pleading. ‘He was in the St Thomas's playing field when I walked across it that morning.' ‘In the playing field?' In the last three weeks, a desire to be absorbed in something bigger than herself had grown in Samantha. Day by day she had waited for the strange new need to subside (this is how people go religious, she thought, trying to laugh herself out of it) but it had, if anything, intensified. ‘Miles,' she said, ‘you know the council †¦ with your dad – and Parminder Jawanda resigning too – you'll want to co-opt a couple of people, won't you?' She knew all the terminology; she had listened to it for years. ‘I mean, you won't want another election, after all this?' ‘Bloody hell, no.' ‘So Colin Wall could fill one seat,' she rushed on, ‘and I was thinking, I've got time – now the business is all online – I could do the other one.' ‘You?' said Miles, astonished. ‘I'd like to get involved,' said Samantha. Krystal Weedon, dead at sixteen, barricaded inside the squalid little house on Foley Road †¦ Samantha had not drunk a glass of wine in two weeks. She thought that she might like to hear the arguments for Bellchapel Addiction Clinic. The telephone was ringing in number ten Hope Street. Kay and Gaia were already late leaving for Krystal's funeral. When Gaia asked who was speaking, her lovely face hardened: she seemed much older. ‘It's Gavin,' she told her mother. ‘I didn't call him!' whispered Kay, like a nervous schoolgirl as she took the phone. ‘Hi,' said Gavin. ‘How are you?' ‘On my way out to a funeral,' said Kay, with her eyes locked on her daughter's. ‘The Weedon children's. So, not fabulous.' ‘Oh,' said Gavin. ‘Christ, yeah. Sorry. I didn't realize.' He had spotted the familiar surname in a Yarvil and District Gazette headline, and, vaguely interested at last, bought a copy. It had occurred to him that he might have walked close by the place where the teenagers and the boy had been, but he had no actual memory of seeing Robbie Weedon. Gavin had had an odd couple of weeks. He was missing Barry badly. He did not understand himself: when he should have been mired in misery that Mary had turned him down, all he wanted was a beer with the man whose wife he had hoped to take as his own †¦ (Muttering aloud as he had walked away from her house, he had said to himself, ‘That's what you get for trying to steal your best friend's life,' and failed to notice the slip of the tongue.) ‘Listen,' he said, ‘I was wondering whether you fancied a drink later?' Kay almost laughed. ‘Turn you down, did she?' She handed Gaia the phone to hang up. They hurried out of the house and half jogged to the end of the street and up through the Square. For ten strides, as they passed the Black Canon, Gaia held her mother's hand. They arrived as the hearses appeared at the top of the road, and hurried into the graveyard while the pall-bearers were shuffling out onto the pavement. (‘Get away from the window,' Colin Wall commanded his son. But Fats, who had to live henceforth with the knowledge of his own cowardice, moved forward, trying to prove that he could, at least, take this †¦ The coffins glided past in the big black-windowed cars: the first was bright pink, and the sight robbed him of breath, and the second was tiny and shiny white †¦ Colin placed himself in front of Fats too late to protect him, but he drew the curtains anyway. In the gloomy, familiar sitting room, where Fats had confessed to his parents that he had exposed his father's illness to the world; where he had confessed to as much as he could think of, in the hope that they would conclude him to be mad and ill; where he had tried to heap upon himself so much blame that they would beat him or stab him or do to him all those things that he knew he deserved, Colin put a hand gently on his son's back and steered him away, towards the sunlit kitchen.) Outside St Michael and All Saints, the pall-bearers were readying themselves to take the coffins up the church path. Dane Tully was among them, with his earring and a self-inked tattoo of a spider's web on his neck, in a heavy black overcoat. The Jawandas waited with the Bawdens in the shade of the yew tree. Andrew Price hovered near them, and Tessa Wall stood at some distance, pale and stony-faced. The other mourners formed a separate phalanx around the church doors. Some had a pinched and defiant air; others looked resigned and defeated; a few wore cheap black clothes, but most were in jeans or tracksuits, and one girl was sporting a cut-off T-shirt and a belly-ring that caught the sun when she moved. The coffins moved up the path, gleaming in the bright light. It was Sukhvinder Jawanda who had chosen the bright pink coffin for Krystal, as she was sure she would have wanted. It was Sukhvinder who had done nearly everything; organizing, choosing and persuading. Parminder kept looking sideways at her daughter, and finding excuses to touch her: brushing her hair out of her eyes, smoothing her collar. Just as Robbie had come out of the river purified and regretted by Pagford, so Sukhvinder Jawanda, who had risked her life to try and save the boy, had emerged a heroine. From the article about her in the Yarvil and District Gazette to Maureen Lowe's loud proclamations that she was recommending the girl for a special police award to the speech her headmistress made about her from the lectern in assembly, Sukhvinder knew, for the first time, what it was to eclipse her brother and sister. She had hated every minute of it. At night, she felt again the dead boy's weight in her arms, dragging her towards the deep; she remembered the temptation to let go and save herself, and asked herself how long she would have resisted it. The deep scar on her leg itched and ached, whether moving or stationary. The news of Krystal Weedon's death had had such an alarming effect on her that her parents had arranged a counsellor, but she had not cut herself once since being pulled from the river; her near drowning seemed to have purged her of the need. Then, on her first day back at school, with Fats Wall still absent, and admiring stares following her down the corridors, she had heard the rumour that Terri Weedon had no money to bury her children; that there would be no stone marker, and the cheapest coffins. ‘That's very sad, Jolly,' her mother had said that evening, as the family sat eating dinner together under the wall of family photographs. Her tone was as gentle as the policewoman's had been; there was no snap in Parminder's voice any more when she spoke to her daughter. ‘I want to try and get people to give money,' said Sukhvinder. Parminder and Vikram glanced at each other across the kitchen table. Both were instinctively opposed to the idea of asking people in Pagford to donate to such a cause, but neither of them said so. They were a little afraid, now that they had seen her forearms, of upsetting Sukhvinder, and the shadow of the as-yet-unknown counsellor seemed to be hovering over all their interactions. ‘And,' Sukhvinder went on, with a feverish energy like Parminder's own, ‘I think the funeral service should be here, at St Michael's. Like Mr Fairbrother's. Krys used to go to all the services here when we were at St Thomas's. I bet she was never in another church in her life.' The light of God shines from every soul, thought Parminder, and to Vikram's surprise she said abruptly, ‘Yes, all right. We'll have to see what we can do.' The bulk of the expense had been met by the Jawandas and the Walls, but Kay Bawden, Samantha Mollison and a couple of the mothers of girls on the rowing team had donated money too. Sukhvinder then insisted on going into the Fields in person, to explain to Terri what they had done, and why; all about the rowing team, and why Krystal and Robbie should have a service at St Michael's. Parminder had been exceptionally worried about Sukhvinder going into the Fields, let alone that filthy house, by herself, but Sukhvinder had known that it would be all right. The Weedons and the Tullys knew that she had tried to save Robbie's life. Dane Tully had stopped grunting at her in English, and had stopped his mates from doing it too. Terri agreed to everything that Sukhvinder suggested. She was emaciated, dirty, monosyllabic and entirely passive. Sukhvinder had been frightened of her, with her pockmarked arms and her missing teeth; it was like talking to a corpse. Inside the church, the mourners divided cleanly, with the people from the Fields taking the left-hand pews, and those from Pagford, the right. Shane and Cheryl Tully marched Terri along between them to the front row; Terri, in a coat two sizes too large, seemed scarcely aware of where she was.

Role of Women in Ancient Egypt

Thesis: Women in Ancient Egypt had numerous amounts of roles during Ancient History. What was the Role of a Woman in Ancient Egypt? I. Legal Rights of an Egyptian Woman A. Equal with men 1. Right to possess property and dispose of it 2. Often added threats and curses against people who tried to violate their rights B. Divorce 1. A letter describing how a man announced his intention to divorce his wife. 2. Women kept their own property C. Property 1. Sell, Buy Own. 2. Leave it to whomever she wanted. D.Legal Rights in Open Court 1. Right to bring lawsuits against anyone 2. Won legal cases without gender-bias II. Jobs A. Female Rulers 1. Ahhotep a. Wife of Segnenre-Taa and mother of Kamose and Ahmose b. Presented with the Order of Valor and venerated as the mother of the heroes 2. Ahmose-Nefertari a. Sister and wife of King Ahmose the First b. Presented with patron deities of the villages 3. Queen Tiye a. Wife of Amenhotep the Third and mother of Akhenaten b. Became Royal Wife favored by the King . Nefertiti a. Wife of Akhenaten b. Supported her husband and all his reforms, gave him 6 daughters 5. Nefertari a. Wife of Ramesses the Second b. Had the most beautiful tomb in the Valley of the Queens B. Enslavement 1. Hired themselves 2. Served for royalty C. Medicine III. Role of Women A. Child Care B. Senior Women in Charge if Household shopping C. Servants IV. Marriage A. Right to decide official Marriage B. Becoming Pregnant gained respect C. First duty was to be a good wife and mother

What we have gained from the study of Employability in Action Material Assignment

What we have gained from the study of Employability in Action Material - Assignment Example What we have gained from the study of Employability in Action Material? It is critical to note that in order for one to realize success in the employability spectrum, all the three aspects must be adhered to. An individual must be able to show a sense of psychological aptness, emotional balance as well as philosophical maturity in order to succeed in the field of employability. This follows the challenges prevalent in this field. It is of crucial significance to note that employability may have several key stakeholders. Some of the most important stakeholders to consider in the employability are the employer as well as the employee. Employability in action can also take the form of recruitment of individuals in order to join a certain group of workforce or job (ppt, 1). In such a case, employability in action may focus on the interviewer as well as the interviewee. In this respect, there are several expectations that the interviewee needs to get acquainted with in order to ensure high possibilities of considerations for certain posts within the job. In this respect, there are certain expectations that any interviewer may be interested in from the person being interviewed and is awaiting absorption into the workforce. Under such conditions, the interviewee must be very smart and must have an extraordinary emotional, psychological and philosophical balance in order to sail through the interview successfully.. It is of crucial significance to note that going through the lesson of employability in action material has really contributed massively in gaining a lot of things expected out of me in an the quest for employment.

Factors leading to the collapse of Northern Rock and their current Dissertation

Factors leading to the collapse of Northern Rock and their current position - Dissertation Example After that it started to adapt aggressive steps in order to move high. The slowdown in the housing price inflation and an increase in the interest rate, Northern Rock issued warning regarding the profit of the bank. Soon the liquidity of the bank started to dry up and eventually pushed it towards collapse. The study tries to find out the factors that are responsible for the collapse of such a huge bank that was showing good business. At the same time it also focuses on the present condition of the bank. Table of Contents Abstract 2 Table of Contents 3 Chapter 1: Introduction 4 Chapter 2: Collapse of Northern Rock 5 Before Collapse 5 Reasons behind its collapse 7 Current Position 11 Chapter 3: Conclusion 12 REFERENCES 14 Chapter 1: Introduction The subprime mortgage financial crisis caused a steep rise in the subprime mortgage market of United States that started in the fall of year 2006 and became the cause of global financial crisis on July 2007. The newly-popular adjustable rate mo rtgages suffered an increase in the monthly payment due to the rising interest rates. Moreover the demise of the housing bubble caused the value of the property to suffer major decline leaving the house owners unable to meet their financial commitment and the leaders without any means of their losses. This financial crisis resulted into severe credit crunch, intimidating the solvency of many marginal banks and other financial institutions (Jansen, Beulig and Linsmann, 2010). Northern Rock was one of such banks that were severely hit by the waves of financial crisis. Among the entire spill over effects of the subprime crisis in US, the collapse of Northern Rock was the first in UK and was considered to be the most visible and perturbing for the authority of UK. This collapse exposed the tension that the central banks need to take some more stringent steps in order to enhance the liquidity support facilities. It also highlighted on the inherent difficulties that lay with the tripartite arrangements made to deal with the banking crisis, the deficiencies in the banking supervision and regulation in UK and the flaws evident in the deposit protection arrangement of UK (Hall, 2008). It also revealed the fragility of the banking system of UK, by shaking the complacency of the regulators, politicians and bankers, undermining the confidence of the general public on the banking system of UK and creating a calamitous effect on the economy of UK. All these reasons make it important to understand the situation that led to the collapse of Northern Rock. Hence the study highlights on the causes of collapse of Northern Rock and its current position. Chapter 2: Collapse of Northern Rock Before Collapse Northern Rock was the eighth largest bank of United Kingdom (UK). At the beginning of the year 2007 it was riding high and in June 2007, the share prices of the bank were seen to touch 1,000p and at the same time it announced that it has sold mortgage worth ?10.7bn, which was 47% higher than the figures of 2006. After it was demutualised in the year 1997, Northern Rock started growing rapidly in order to become the fifth largest mortgage lender of UK. The aggressive expansion of Northern Rock was funded by heavy reliance on unsecured and secured borrowings. About 50% of the funding came from securitization through a special purpose vehicle called Granite. The funds and retail deposits were seen to fall from 62.7% in