Background of the Study Essay

In the sweet stratums, mobile phone usage has been in its rapid growth. 80% of the innovations population now has a mobile phone. Based on the statistics, there are 5 billion mobile phones in the creative activity out of which only 1. 08 billion are smartphones. According to the research compiled by GfK Asia, smartphones have taken over the market for mobile handsets in southeastern Asia. Also GfK Asia says that in countries like Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines and Cambodia, growth in smartphone use year over year ranged from 40% to as high as cd%.The smartphones market in the Philippines grew the fastest among Southeast Asian countries over the historic year, which also recorded the fastest increase in market component versus feature phones. Most of the mobile phones nowadays are addressed as Smartphone because they just not only provide original telephone features, exactly also various functions that can be done with other devices, such as PDAs or computers.A enormous with the smartphone fundamental capabilities to make voice call, idiot box call, SMS, and MMS, smartphone have been repositioned as a ? new information medium (May & Hearn, 2005). These new functions make smartphones different from regular feature phones. Therefore, the society has slowly locomote their cell phone purchasing decision to smartphone (Min, et al. , 2012). Smartphone technology is inevitably ever-changing peoples behaviors especially young adults using smartphone frequently today.CourseSmart, which is the worlds largest provider of digital course materials and eTextbooks, found that university students cant go long without checking their digital devices, including smartphone, laptop and more (CourseSmart, 2011) University students are very in to checking their accounts in Facebook, Twitter, Instagram, or even sending emails etc. using smartphone with their web partnership feature.Today, students are using their smartphones for nearly ever ything and they consume mobile information more or less everywhere that allows them. Therefore, consumers are highly concern with technologies that they might change their devices from period to time. In other words, due to the advancement of technology devices can be easily replaced. Hence, for the smartphone manufacturers it is essential to know what factors that actually affecting purchase pattern of smartphone among young adults.