Direct Marketing Essay Example for Free

Direct Marketing Essay Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are: 1. Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. 2. Direct marketing seeks to drive a specific call to action. For example, an advertisement may ask the prospect to call a freephone number or click on a link to a website. 3. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium. Direct marketing is practiced by businesses of all sizes — from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line. A recent study by the Direct Marketing Association reports that in 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs. Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the response rate, and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e.g., 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products. Some of these concerns have been addressed by direct marketers by the use of individual opt-out lists, variable printing, and better-targeted list practices. Additionally, in order to avoid unwanted mailings, members of the marketing industry have established preference services that give customers more control over the marketing communications they receive in the mail. The term junk mail, referring to unsolicited commercial ads delivered via post office or directly deposited in consumers mail boxes, can be traced back to 1954. The term spam, meaning unsolicited commercial e-mail, can be traced back to March 31, 1993, although in its first few months it merely referred to inadvertently posting a message so many times on UseNet that the repetitions effectively drowned out the normal flow of conversation. To address the concerns of unwanted emails or spam, in 2003, The US Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb unwanted email messages. Can-Spam gives recipients the ability to stop unwanted emails, and set out tough penalties for violations. Additionally, ISPs and email service providers have developed increasingly effective Email Filtering programs. These filters can interfere with the delivery of email marketing campaigns, even if the person has subscribed to receive them, as legitimate email marketing can possess the same hallmarks as spam. There are a range of email service providers that provide services for legitimate opt-in emailers to avoid being classified as spam. Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising. Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including: Email Marketing Sending marketing messages through email or Emailmarketing is one of the most widely used direct-marketing methods. One reason for email marketings popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses. Online Tools With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response. * Display Ads are interactive ads that appear on the Web next to content on Web pages or Web services. Formats include static banners, pop ups, videos, and floating units. Customers can click on the ad to respond directly to the message or to find more detailed information. According to research by eMarketer, expenditures on online display ads rose 24.5% between 2010 and 2011. * Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria.This paid placement industry generates more than $10 billion dollars for search companies. Marketers also use search engine optimization to drive traffic to their sites. * Social Media Sites, such as Facebook and Twitter, also provide opportunities for direct marketers to communicate directly with customers by creating content to which customers can respond. Mobile Through mobile marketing, marketers engage with prospective customers and donors in an interactive manner through a mobile device or network, such as a cellphone, smartphone, or tablet. Types of mobile marketing messages include: SMS: (short message service) — marketing communications are sent in the form of text messages, also known as texting. MMS: (multi-media message service) — These messages use elements such as images, video, and audio; Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more. Rich Push Notifications are full HTML Push Notifications. Mobile apps also contain Interactive ads that appear inside the mobile application or app; Location-Based Marketing: marketing messages delivered directly to a mobile device based on the users location; QR Codes (quick-response barcodes): This is a type of 2D barcode with an encoded link that can be accessed from a smartphone. This technology is increasingly being used for everything from special offers to product information. Mobile Banner Ads: Like standard banner ads for desktop Web pages but smaller to fit on mobile screens and run on the mobile content network Direct Mail The term direct mail is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries. In many developed countries, direct mail represents such a significant amount of the total volume of mail that special rate classes have been established. In the United States and United Kingdom, for example, there are bulk mail rates that enable marketers to send mail at rates that are substantially lower than regular first-class rates. In order to qualify for these rates, marketers must format and sort the mail in particular ways – which reduces the handling (and therefore costs) required by the postal service. In the US, marketers send over 90 billion pieces of direct mail per year. Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail advertising mail (admail for short). Telemarketing Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more qualified leads that have a higher probability of getting converted into actual sales. The National Do Not Call Registry was created in 2003 to offer consumers a choice whether to receive telemarketing calls at home. The FTC created the National Do Not Call Registry after a comprehensive review of the Telemarketing Sales Rule (TSR). The do-not-call provisions of the TSR cover any plan, program, or campaign to sell goods or services through interstate phone calls. The provisions do not cover calls from political organizations, charities, telephone surveyors, or companies with which a customer has an existing business relationship. Canada has its own National Do Not Call List (DNCL). In other countries it is voluntary, such as the New Zealand Name Removal Service. Voicemail Marketing Voicemail marketing emerged out of the market prevalence of personal voice mailboxes, and business voicemail systems. Voicemail marketing presented a cost effective means by which to reach people directly, by voice. Abuse of consumer marketing applications of voicemail marketing resulted in an abundance of voice-spam, and prompted many jurisdictions to pass laws regulating consumer voicemail marketing. More recently, businesses have utilized guided voicemail (an application where pre-recorded voicemails are guided by live callers) to accomplish personalized business-to-business marketing formerly reserved for telemarketing. Because guided voicemail is used to contact only businesses, it is exempt from Do Not Call regulations in place for other forms of voicemail marketing. Voicemail courier is a similar form of voicemail marketing with both business-to-business and business-to-consumer applications. Broadcast Faxing Broadcast faxing, in which faxes are sent to multiple recipients, is now less common than in the past. This is partly due to laws in the United States and elsewhere which regulate its use for consumer marketing. In 2005, President Bush signed into law S. 714, the Junk Fax Prevention Act of 2005 (JFPA), which allows marketers to send commercial faxes to those with whom they have an established business relationship (EBR), but imposes some new requirements. These requirements include providing an opt-out notice on the first page of faxes and establishing a system to accept opt-outs at any time of the day. Fax senders must begin complying with these new requirements, which are described in this fact sheet. Roughly 2% of direct marketers use fax, mostly for business-to-business marketing campaigns.[16] Also, due to the popularity of a variety of digital communication methods, the overall use of faxes is less than in the past. Couponing Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a stores check-out counter to receive a discount. Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use. Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers. Direct Response TV Direct marketing via television (commonly referred to as DRTV) has two basic forms: long form (usually half-hour or hour-long segments that explain a product in detail and are commonly referred to as infomercials) and short form, which refers to typical 30-second or 60-second commercials that ask viewers for an immediate response (typically to call a phone number on screen or go to a website). TV-response marketing — i.e. infomercials — can be considered a form of direct marketing, since responses are in the form of calls to telephone numbers given on-air. This allows marketers to reasonably conclude that the calls are due to a particular campaign, and enables them to obtain customers phone numbers as targets for telemarketing. One of the most famous DRTV commercials was for Ginsu Knives by Ginsu Products, Inc. of RI. Several aspects of ad, such as its use of adding items to the offer and the guarantee of satisfaction were much copied, and came to be considered part of the formula for success with short-form direct-response TV ads (DRTV) Direct Response Radio In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a call now prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads. Insert Media Another form of direct marketing, insert media are marketing materials that are inserted into other communications, such as a catalog, newspaper, magazine, package, or bill. Coop or shared mail, where marketing offers from several companies are delivered via a single envelope, is also considered insert media. Out-of-Home Out of home direct marketing refers to a wide array of media designed to reach the consumer outside the home, including transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis — that contain a call-to-action for the customer to respond. Direct Response Magazines and Newspapers Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device — these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer. Direct Selling Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as Tupperware parties. Grassroots/Community Marketing The door-to-door distribution of flyers and leaflets within a local community is a business-to-consumer form of direct marketing used extensively by restaurants, fast food companies, and many other business focusing on a local catchment. Similar to direct mail marketing, this method is targeted purely by area and community, and costs a fraction of the amount of a mailshot, since it is not necessary to purchase stamps, envelopes, or address lists with the names of home occupants.

Review of TQM Concept from Quality Gurus

Review of TQM Concept from Quality Gurus An extensive literature review is done to explain the concept of TQM, which is extracted from four quality gurus namely; Deming, Juran, Crosby, and Ishikawa. Theories of these gurus are very essential in understanding the concept of TQM. Principles and practices of these gurus are explained in following section. 2.5.1 Deming Approach to TQM The main theory of Demings approach is to create an organizational system that wills faster cooperation and learning. This is to facilitate the process of management practices and implementation that leads to the improvement of the organizational process, products, and employee fulfillment, which are all essential to customer satisfaction (as cited in Zhang, 2000). According to Rvans and Dean (2000), Demings philosophy is aimed to improve products and service by reducing the uncertainty and variation in design and manufacturing processes. Researchers explained that high variation will lead to inconsistencies in performance and as a result will represent poor quality. Deming invented the plan, Do, Study, Act (PDSA) cycle or commonly known as Deming cycle to relate the production of a product with the consumers need and to utilize the resources within the organization to fulfill those needs (Goetsch and Davis, 2000). It is a continuous cycle that requires the addition of new knowledge. In addition, Demings 14 points of management also received good reviews from the research society over the years. Ross (1999) indicated that a company must adopt the 14 points of his system at all levels of an organization. In retrospect, Dr.Deming has tailored some of the principles to integrate into the current management style of organizations. Table 2.4 lists out the Demings 14 points of management. Table 2.4: Demings 14 Principle of Management No Principles 1 Create constancy of purpose toward the improvement of products and service in order to become competitive, stay in business, and provide jobs. 2 Adopt the new philosophy. Management must learn that it is a new economic age and awaken to the challenge, learn their responsibilities, and take on leadership for change 3 Stop depending on inspection to achieve quality. Build in quality from start. 4 Start awarding contracts on the basic of low bids. 5 Improve continuously and forever the system of production and service, to improve quality and productivity, and thus constantly reduce costs. 6 Institute training on the job 7 Institute leadership. The purpose of leadership should be to help people and technology work better 8 Drive out fear so that everyone may work effectively. 9 Break down barriers between departments so that people can work as a team. 10 Eliminate slogans, exhortations, and targets for the workforce. They create adversarial relationship. 11 Eliminate quotas and management by objectives. Substitute leadership. 12 Remove barriers that rob employees of their pride of workmanship. 13 Institute a vigorous of education and self improvement. 14 Make the transformation everyones job and put everyone to work on it. Goetsh and Davis, 2000 2.5.2 Juran Approach to TQM Jurans philosophy indicates that Total Quality Management is a system or activity that aims to delight customers, empower employees, increase the level of revenues, and reduce cost (as cited in Zhang, 2000). Demings, alternatively, focuses on the employees pride and their satisfaction. Juran posits that top-down management and technical methods are pertinent to manage organizations (Ross, 1999). Based on a special report published on Business week, an article entitled Dueling Pioneer, suggest that Juran contribution may be better than Demings theory in the long term, primarily owing to the fact that Juran has a broader concept while Deming focuses on statistical process control which is technical-oriented (as cited in Ross, 1999). In this study, Deming believes that customer focus is essential for a companys success and quality is defined as fitness for use. This is comprised of four categories which include quality of design, quality of conformance, availability, and field service. A famous prescription by Juran is quality Trilogy (A registered trademark of Juran Institute). Here, researcher illustrates that quality can be managed through three important processes: Quality Planning, Quality Control, and Quality Improvement. Researcher articulates that problems are traceable in an adequate planning process that will be sent trough a quality control process where a particular problem will be executed. This evidently will lead to the improvement process (Zhang, 2000). Figure 2.1 summarizes the three managerial processes. Figure 2.1: Juran Trilogy Quality Planning Establish quality goals Identify customers needs Develop product features that respond to the quality needs. Develop systems and process that allow organization to produce these features. Deploy the plans to operational levels. Quality Control Evaluate quality performance. Compare performance with goals. Act on the difference between performance and goals. Quality Improvement Develop the infrastructure necessary to make annual quality improvements. Identify specific areas in need of improvement and implement it. Establish a project team with responsibility for completing each improvement project. Provide the resources, motivation, and training needs by the teams to diagnose the causes, stimulate establishment of remedies, and establish controls to hold the gains. Zhang, 2000 2.5.3 Crosby Approach to TQM Crosbys theory is considered as an important theory that contributed to quality management. Researchers theory focuses on (1) Prevention of defect item; (2) Stress on individual conformance; (3) Clear customer focus and education for employee (Kanji, 1990). Crosbys theory also emphasizes on changing the organizational attitudes and behavior towards quality orientation. According to Taylor and Pearson (1994), Crosbys principles comprises of participation of all employees in the organization, stress on individual conformance, requirement and effective changes of corporate culture and motivation. Apart from that, Boaden (1997) also stated four important quality concepts from Crosby: Conformance to requirement is the definition of quality, not elegance. Prevention in the key to quality, not detection and assessment. Performance standard if zero defects. Price of non conformance is the measurement of quality. In addition, Crosby believes that a company would rather spend the lesser on prevention cost than bear the cost of detection and failure. As stipulated by Deming and Juran, Crosby also stressed the importance of quality improvement. Table 2.5 below listed out the Crosbys 14 steps to quality improvement. Table 2.5: Crosbys 14 steps to Quality Improvement Management Commitment Quality Improvement Team Measurement Cost of Quality Quality awareness Correction action Zero Defects plan Quality education Zero defects day Goal setting Error cause removed Recognition Quality councils Repeat Kanji, 1990 2.5.4 Ishikawa Approach to TQM Ishikawa is the quality expert that addressed TQM as TQC which is Total Quality Control. Since the terms management and Control are pronounced as Kanri in Japanese, it implies linguistic ambiguity between Quality Management and Quality Control in the above context (as cited in Boaden, 1997). Ishikawa is a quality tool expert that participated to develop tools such as the (1) Pareto Chart; (2) Cause and Effect Diagram or known as Ishikawa Diadram; (3) Stratification Chart; (4) Scatter Diagram; (5) Check Sheet; (6) Histogram; and (7) Control Chart (Evans and Dean, 2000) Ishikawa also stressed on continuous improvement and customer orientation where organization should keep a track log on what their customer like, their tastes, and applications (Dotchin and Oakland, 1992). As stipulated by Zhang (2000), the six concepts of Ishikawa are described as follows: Company should put quality in the first place, not short term profits. Company should focus on customer, not producer. Company should break down the barrier of sectionalism of customer. Company should use facts and data to make presentation by using statistical tools. Company should apply the cross functional management. 2.5.5 Summary on Quality Gurus Based on the concepts mentioned above, there remains on overarching idea that is shared by all of them, quality improvement. Quality improvement is necessary to lead a company to success. Although all of the experts mentioned above have different views on quality improvement, their intentions are the same. However, their fundamental approaches were slightly different. For instance, the approaches illustrated by Deming and Juran focus on detection and correction while Cosbys theory emphasizes on prevention than detection. All in all, all four theories are widely accepted and are still being used by many organizations. Theories like Demings PDSA Cycle, Juran Trilogy, Crosbys 14 Steps to improvement, and Ishikawas diagrams are still widely used to explain the fundamental concept of TQM. 2.6 Review of Knowledge Sharing Knowledge as a resource of value creation, allows for exceptional marginal rates of productivityà ¢Ã¢â€š ¬Ã‚ ¦., appreciating value with continuing use and sharing knowledge instead of depreciating value of tangible products or natural resources (As cited in Yang, 2007) As illustrated in the above phrase, knowledge has to be shared in order to maintain and appreciate the value it has to offer as it will depreciate and vanish over time. Knowledge sharing is a process where knowledge and skills are transferred from one individual to another (Lin, 2007). Pangil and Nasurdin (2005) posit that a number of discussions and research about knowledge sharing is studies to comprehend key element in knowledge management. According to Chua, (2003), a well managed company can capture knowledge from a segment of its organization, shared, and utilized in a completely different in its operations. Moreover, Nonaka (1994) stressed that the efficiency of knowledge sharing is based on the willingness of an individual to identify the knowledge he possess to the company and share it when it is required. However, knowledge sharing among companies throughout the world does not seem to be well accepted among employees and organizations. One of the reason has been notified; where knowledge is being codified and expressed, it is easy to leak the important codified knowledge to the outside world and results in damages especially to an organizations competitive advantage, (Michailova and Husted, 2003). In addition, Mivhailova and husted (2003) conducted a research the Russian and Chinese industries and found that the reason employees refuse to share their knowledge are due to (1) cost involved during knowledge sharing; (2) the psychological fear that their personal value will drop after sharing their knowledge; and (3) accepting and respecting a strong hierarchical and former power. Nevertheless, according to Arduchvili et.al (2002) on his empirical research, the trend that employees do not want to share knowledge has nothing to do with selfish attempts but fear of misleading their colleag ues. Despite the minor negative impact of knowledge sharing as above, many researchers have proven that knowledge sharing will bring more benefits than harm (Yang, 2007; Chua, 2003) Effective knowledge sharing among organizational employees is useful to increase the long term sustainable competitive advantage (Lin, 2007; Yang, 2007; Ruhi, 2003) of the company as it encourages creativity and innovation (Hong et.al.2004; Patrick and Dotsika, 2007). This creates a place that generates information for decision making. New knowledge will indirectly form while the old knowledge is shared through discussion, meetings, and informal chats (Fernie et.al.2003). Ruhi(2003) discovered a number of benefit on effective knowledge sharing which includes (1) increase responsiveness to changes in the economic landscape; (2) dynamic creation and application of custom content; and (3) better manage business partner relationships. Additionally, a successful knowledge sharing environment will strategically alter employee attitudes towards promoting willingness and reliability in sharing knowledge among employees (Connelly and Kelloway, 2003). As there are a myriad of benefits in knowl edge sharing, motivational programs should held frequently to encourage employees to share knowledge (Ardichvili et.al 2002) 2.7 Relationship between TQM Practices and Knowledge Sharing 2.7.1 Leadership Leadership in an organization can be defined as the ability of a role player to influence a team of employees to follow his instruction or missions that have been assigned to them in order to achieve the goals or objectives that been preset by the company (Bounds et. al. 1999). In addition, Zhang (2000) and House and Dessler (1974) illustrated leadership to commit the following: Clarification of vision Coaching management Change of participation within company Employee empowerment Planning as well implementation They implementing the organizational change to provide guidance and recognize employees input such as ideas and suggestion as valuable resources. In parallel, a leader should move away from command managing to control oriented I order to make knowledge sharing successful (Macneil, 2004). Knowledge sharing in an organization does not occur automatically. Thus, a leader plays an important role to ensure that it materializes (Ellinger and Bostrom, 1999). As mentioned above, team members are likely to be recognized by leaders due to their contribution and information, and this will indirectly motivate them to share their knowledge with others (Srivastava et.al. 2006). A leader should also empower and encourage employees to participate in the decision making process and organize meetings where team members are free to express their ideas and suggestions (Arnord et.al. 200). Through these avenues, employees will be aware that their knowledge shared is actually significant and indispensable. Moreover, Arnord et.al (2000) emphasized that leaders should always show censer to his or her team members well being. By doing this, a connection of trust is built between the employee and leader so that knowledge sharing will be easier to function. Based on the literature findings abo ve, the following hypothesis has been proposed: Hypothesis 1: Leadership is positively associated with knowledge sharing. 2.7.2 Organizational Culture As Gore Jr. (1999) mentioned in his research study, organizational culture is considered as key that leads to organizational success. It can create competitive advantage for a company by defining the boundaries of organization in a manner which will help in individual interaction such as sharing ideas and suggestion (Kefting and Frost, 1985). Holistically, organizational culture in the context of knowledge sharing can be described as a combination of theory, values, beliefs, ways of thinking, and acting that are shared by all the employees within the organization (Nor, 2005). In addition, researcher illustrate that a successful organizational environment is when the companys values are cultivated and glued into employees beliefs where their behaviors are derived from social pressure but not from formal procedures and policies. Kim and Lee Stipulate (2004). That there are three components in an organizational culture that cannot be neglected to affect knowledge management and his includes vision and goals, trust, and social network. As knowledge sharing is one of the key components is knowledge management, it is assumed that these three components are also significant. Clear organizational visions and goals will definitely help to encourage employees to share knowledge. This is due to the involvement and participation of employees that is essential to achieve the goals and missions of a company (ODell and Grayson, 1998). Alawi et.al (2007) and Von Krogh (1998) however, explained that interpersonal trust or trust between co -workers is very important in organizational cultures that have strong influence over knowledge sharing. Moreover, (Gruenfeld et.al. 1996) stated that the existence of trust among employees is necessary in order to respond openly and share their knowledge. ODell and Grayson (1998) also hi ghlighted that social interaction between individuals or groups ids helpful in knowledge sharing when different kinds of perspective and knowledge will be exchanged and transferred during the interaction. Based on this discussion, organizational culture is linked to with knowledge sharing and a hypothesis is formed. Hypothesis 2: Organizational Culture is positively with knowledge sharing 2.7.3 Teamwork Ideally, a company project would require a team of personnel that work together to accomplish the project goals. Thus, the composition of the team is crucial and leader needs to understand the abilities of each team member (Anderson, 1994). Generally, teamwork is defined as a work or project done by associates, where each member does a part in line with the efforts from subordinated in hierarchical levels (as cited in Macneil, 2003). However, Goh (2002) found that hierarchical levels of teamwork was obsolete and introduced a framework termed as horizontal communication. This goes beyond technology and encourages cress functional teamwork in the organization that will lead to knowledge transfer and exchange. She explained that employees can easily communication using horizontal cross-functional collaboration. Likewise, Lu et. Al. (2006) verified that good teamwork should contribute to knowledge sharing. Although many academicians and researchers elucidate such as the increase in operations productivity (Kirkman and Rosen, 1999), improvement in the level of customer satisfaction (Kirkman and Rosen, 1999), enhancement of jobs satisfaction among employees (Wall et.at. 1986), and development of a better organizational commitment, there is one fundamental benefit of framework that they disregarded, and this is complementary to the team members knowledge (as cited in Zarraga and Bonache, 2003). This can be clarified by analyzing the study of Wright et. Al.(1994) that explains in detail the idiosyncratic knowledge that is relevant to another member of the team and is transferred from an individual to that particular person. When this occurs a synergy is formed and results in a rise of a new knowledge to a higher level called group knowledge where combinations of unique skills of each team member are consolidated towards achieving missions and goals. Nevertheless, the social dilemma theory explains that knowledge sharing might arise from a problem called public- goods dilemma (Cabrera and Cabrera, 2002). Researcher explains that when knowledge is shared by a volunteers contribution to a team, every member in the team will benefit from it, whether they have made a contribution or not. In order to solve this problem, the company should plan rewarding strategy where people who share their knowledge will be rewarded. Therefore, a hypothesis is developed and stated as: Hypothesis 3: Teamwork is positively associated with knowledge sharing. 2.7.4 Training and Development Training and development is the development of new knowledge and skills as result of imparted knowledge (Goetsch and Davis, 2000). In relation to the context of knowledge sharing, Pangil and Nasurdin (2005) explained that training is crucial for knowledge sharing because it generates an opportunity for people gain new knowledge and share that knowledge. The role of training and development is expended to provide an environment that encourages and facilitates employees to share knowledge within the company. As discussed in the previous chapter, trust and motivation are very important in knowledge sharing. Thus, Goh (2002) stated that training in experimentation can help overcome constraints such as lack of increase an employees job satisfaction (Barli et.al. 2005) and organizational commitment (Ahmad and Bakar, 2003). A formal and successful training will encourage employees to share their knowledge (Lamoureux, 2006). Some options for formal and development programs can stem from hiring trainers and facilitators to provide in -house development programs, outstation training for employees, and e-learning courses that are provided by service providers (Lamourex, 2006). Researcher identified that formal training requires the trainee to perform after -action reviews and give suggestion. Thus, they will express, share and improve their knowledge to others during the training period. Apart from that, as the technology used is growing pervasively in todays corporate world, many tools are developed to faster information exchange. In this course, employee training is necessary get themselves familiarized the technological tools. Stoddart (2001) stated that a good internet management practice will improve the usability and knowledge sharing capability among employees. In addition, Curry and Stancich (2000) elucidated that knowledge sharing will only work if the culture of the organization promotes it and re al time applications such as computer conferencing are used. However, the most important element in accruing new knowledge is pointless without training. In short, training aids to ease the process of knowledge sharing. Surprisingly, there have been limited empirical evidences to prove that training can affect employees to share knowledge. With that reason, a hypothesis is formed. Hypothesis 4: Training and Development is positively associated with knowledge sharing. 2.7.5 Reward System It is irrefutable that a proper reward system in an organization is necessary to keep the working environment alive. In general, reward system comes in a monetary from or recognition which is awarded to employees that achieve the goals and mission that has been preset by the company. To elucidate, from a neurobiological perspective, it is a set of structures that can regulate and control behavior by inducing rewards. Pangil and Nasudin (2005), Mc Dermott and ODell (2001), and Sharatt and Usoro (2003) agreed that a companys reward system can effectively motivate people towards knowledge sharing. Knowledge sharing is so important that companies today have included them into performance assessments (McDermott and ODell, 2001). Pangil and Nasudin (2005) describe two purposes of a strategic reward system. Firstly, employee will be rewarded by performing knowledge sharing practices in the organization. Secondly, incentives will be given to those who continue perform desirable practices. Reward system for knowledge sharing can be segmented into: Individual Reward Group Reward Individual rewards are self -achieved where the company will award the individual who puts the most effort to share knowledge. According to Bartol and Srivastava (2002), value pay plans are suggested in individual award system to assess the performance of employees in knowledge sharing. In other words, financial enticement is used to motivate knowledge sharing (Hall, 2001). However, recognition sometimes can be more valuable than monetary rewards. For instance, the recognition of a journalist, researcher, or lecturer is considered as a reward to them after their efforts for publishing and teaching where knowledge sharing has created provocative change in the mindsets of people. Conversely, as discussed in the previous section, reward system is obligatory to ensure that every member in the team contributes to knowledge sharing (Zarraga and Bonache, 2003). Group reward system is slightly different from individual system, where rewards will be given based for group performance (Bartol a nd Srivastava, 2002). They explained that reward for group consist of profit sharing, gain sharing and stock ownership plans. As discussed above, reward system are crucial for practicing knowledge sharing, thus, following hypothesis is formed: Hypothesis 5: Reward System is positively associated with knowledge sharing. 2.7.6 Customer Focus Customer focus can be defines as the degree a company embarks to satisfy the customers needs and expectations in continues manner (Zhang, 2000). From a business perspective, it is a known fact that the customer solely determines the success of a company. To illustrate that notion, general Motors, AT T, and IBM had to reengineer their business function in order to meet the growing needs of their customers (Pinar, et.al. 2007). Thus, customer needs and expectations are considered as the baseline for any kind of business. Liao (2006) explained that sharing information on customer needs among co-workers or leaders could from as a competitive advantage to company. Apart from that, fast learning and knowledge transfer from an individual to another is what an organization must perform in order to maintain the products and services ahead of the needs and expectation of customers (Pfister, 2002) How do we get as many people as possible to create and transfer as much knowledge as possible in the best way possible in order to have a positive impact on our customer. (Buckman, 2004) Buckman in his book Building knowledge Driven Organization cited the above statement and explained that the full involvement, commitment, passion, to share and use the knowledge among employees are essential to satisfy customers (as cited in Buckman, 2004). Furthermore, requirements of customer can be tackled easily when knowledge is shared among team members. For an instance, Fang and Tsai (2005) illustrate and example; the intensive care unit is a place where fast decision making is necessary as patients lives are in danger. In this case, the customers need would be the treatment while the service team which includes surgeons and consulting doctors will share knowledge among themselves to make resourceful decisions to save a patients life. At present, there is a lack empirical research to examine the relationship between customer focus and knowledge sharing. Therefore, the following hypothesis is presented: Hypothesis 6: Customer Focus is positively associated with knowledge sharing. 2.7.7 Research Framework The relationship between the six dimensions of TQM and Knowledge Sharing is shown by Figure 2.2 below. Formulation of this research framework was based on the hypothesis thats discussed above. In this research framework, TQM practices are independent variables and knowledge sharing is a dependent variable. This study will focus on the relationship of each TQM practices to knowledge sharing. Figure 2.3: Research Framework Total Quality Management (TQM) Practices Leadership (H1) Organizational Culture (H2) Teamwork (H3) Training and Development (4) Reward System (5) Customer Focus (6) Knowledge Sharing

The Criminal Justice System Essay -- Criminal Justice

The criminal justice system is composed of three parts – Police, Courts and Corrections – and all three work together to protect an individual’s rights and the rights of society to live without fear of being a victim of crime. According to merriam-webster.com, crime is defined as â€Å"an act that is forbidden or omission of a duty that is commanded by public law and that makes the offender liable to punishment by that law.† When all the three parts work together, it makes the criminal justice system function like a well tuned machine. In this paper, I propose to talk about how all the three parts of the criminal justice system works and also delve a little bit on the issue of racism in context of the criminal justice system as a lot of people believe that the system most of the times acts keeping the individual’s race in mind. When an individual enters the criminal justice system, it always begins with the police. So in order for police to be involved in any situation, there has to be a crime committed or violation of any law which has been put in place by the government. As the police act as the enforcement agents of these laws, they are the first ones to be involved. There are four steps that police follows when there is a crime – the crime itself, the report of the crime, the investigation of the crime, and the arrest to finish this process – these are the very basic avenues which police follows. We have already established that for the police to be involved, the crime has to be committed. Once the crime is committed, someone has to report about the crime being committed and when the report has been made, the police begin its job and starts investigating that report to determine if a crime have been committed. O... ... Simpson Trial is a real life example of how once the crime is determined, courts follow a fair trial system and then corrections follow. Again, I will take up this example and will try to explain how I think the justice prevailed in this case. Works Cited Schmalleger, F. (2009), Prentice Hall, Publication. Criminal Justice Today: An introductory Text for the 21st century Heather Mac Donald (2008), City Journal, Publication. Article on â€Å"Is criminal justice system racist† Alvarado, A (2008). American Sociological Association. The Industrial Organization of Police Work. Wilson, J.A & Davis, R.C. (2006). Criminology and Public Policy. Good Intentions meet Hard Realities: An Evaluation of Project Green light Reentry Program. Fairchild, H. & Cowan, G (1997). Journal of Social Issues. The O.J. Simpson Trial: Challenges to Science and Society.

Rush Limbaugh :: Controversy Political Limbaugh Essays

Rush Limbaugh Rush Limbaugh has shaped himself, intentionally or not, into quite a controversial political entertainer. The mere subject of what he speaks on creates an obvious divide in the politically interested population. The subjects of his radio show, his newsletter, and formerly his TV show, can be labeled as political interests. That is, absolutely anything the federal government, as a political entity, involves itself and/or the country in. For the most part though, Rush would likely say to this last statement that the government and the country (the people) are virtually on in the same; one body works for the other. But back to the question at hand—why do people like or dislike Rush Limbaugh and what has brought on this phenomenon? I will openly admit that I am a dittohead. A dittohead is a name created for those people who agree with Limbaugh on the majority of his general premises. So I can give personal reasons for liking Rush. But I am absolutely positive that I am not alone—thus creating the plural word, dittoheadS. One reason people enjoy listening to his analysis of political affairs I she has a great sense of humor when speaking about whatever the subject may be. It is easy to sit at a microphone and read off the news, and/or opinions you may have about it. But if he did only that, he would not have nearly the listening pool or lake or ocean, if you will, that he currently has because he would be just like every other reporting figure. He is an entertainer and realizes that fact. A few examples of his humor on political issues, or as in the immediately following, his humor of the general basis of what he believes the rules his opponents, liberals, live by: The 14 Commandments of the Religious Left. A few examples (just so you can get a taste of what I am talking about) are: 1. Thou shalt have not other God except thyself; after all, it’s thy self-esteem that counts. If thou doth not love thyself, who will? 6. Thou shalt not kill. With these exceptions: life forms under the second trimester, ad those opting for medically assisted suicides. 7. Thou shalt not commit adultery. Unless thou aspirest to high political office, useth

Non-Traditional Sports: Social Barriers :: Bodybuilding Synchronized Swimming Essays

Non-Traditional Sports: Social Barriers Gender barriers have always existed in the field of sports. I will be focusing specifically on women in the field of bodybuilding and men who enter synchronized swimming in order to illustrate the social and cultural costs and benefits of these individuals entering their given sports. Breaking Barriers: The gym is the world of gods and heroes, goddesses larger than life, a place of incantations where our bodies inflate and we shuffle off our out-of-gym bodies like discarded skins and walk about transformed. . . . Here, in this space, we begin to grow, to change. The transformation has begun, and our flawed humanity is falling off fast. We are picking up our shoulders, elevating our chins, shaking ugliness from our shoulders with a series of strokes, the glistening dumbbells, listening to our blood's rush. Our pasty misshapen bodies are developing clean lines. Our day's tribute of trials and heartaches is fading, for here, in this gym space, we become kings and queens. Larger, invincible, gods in ourselves. (Introduction, Bodymakers: A Cultural Anatomy of Women's Body Building) Women in bodybuilding is a recent phenomenon. It is an example of the cultural transformation and revolution that has been in the process for many years now. Leslie Heywood, the author of the quote above, is an assistant professor of English at the State University of New York, Binghamton. As stated by a critic of her recent book, Bodymakers, "Heywood looks at the sport and image of female body building as a metaphor for how women fare in our current political and cultural climate. Drawing on contemporary feminist and cultural theory as well as her own involvement in the sport, she argues that the movement in women's bodybuilding from small, delicate bodies to large powerful ones and back again is directly connected to progress and backlash within the abortion debate, the ongoing struggle for race and gender equality, and the struggle to define "feminism" in the context of the nineties. She discusses female bodybuilding as activism, as an often effective response to abuse, race and m asculinity in body building, and the contradictory ways that photographers treat female bodybuilders." It is evident from this brief yet descriptive narration of her book that Heywood believes both cultural costs and benefits of women in the sport of bodybuilding exist, as well as in any other field in which women push the restraints of social acceptance.

Compare the ways in which Wordsworth presents London in Upon Westminster Bridge with Blakes view of London in his poem London

London, the best place you could ever dream of or the worst nightmare? London in 1700's was a different city, they didn't have cars instead of that they had horses, there was less pollution and fewer roads. People used to wear more formal clothes. In this piece of coursework I am going to compare ‘London' by William Blake and ‘Upon com/in-westminster-abbey-analysis/">Westminster Bridge' by William Wordsworth. William Wordsworth used to live on countryside, he only seen the positive side of London as William Blake lived in London and saw the realistic world. Blake only has seen the negative side of London. When you are looking from the bridge you can have a good overview and the bad side about looking from the bridge is that you can't see the details because you are distances. Wordsworth visit London in the morning and in most of the country's in the morning everything is quiet because the city is asleep. Wordsworth had a sad life because when he was around 8 years his mother died, and when he was 13 his father died, when he visited London that could be a runaway from problems that he might have and be able to forget about the sad moments. He also might feel that he is not overruled by somebody else, he could feel free. Both of the poems are about London but both of them got different background. Blake see the negative side when he written ‘Blasts the new-born Infant's tear' by this quote we can tell that every one live with a fear. Every child that was born must have a bad life because in those times they mum's might been a prostitute because if a women needs money she was able to sell herself because she wasn't able to find a better job. The poor people weren't able to be educated. Poor people in their times would be always poor. As Wordsworth seen only the good side of London but he never lived there so how could he rate London when he visits it only once? ‘The beauty of the morning: silent, bare, ships, towers, domes, theatres and temples' by this quote we can see that he had written the poem in the morning when everybody is about to wake up. He tells the way as he sees it or imagines it, he is not realistic. The word ‘tear' could also be a tear of happiness as well as of sadness. William Blake was a person that strongly was interest in religions. In the first stanza he repeats himself twice, once by using â€Å"charter'd†. This shows that he is talking about the characters of people; he saw this as robbing ordinary people of their right and freedoms. The second repetition he used was the word â€Å"marks†. This has a double meaning one of them could be that the physical damages that are being made and leaving marks in everybody minds and they can't forget about it. The other meaning could be that he is collecting evidences as he walks around. Blake's poem is full of negative words that he used in every stanza such as â€Å"blood†, â€Å"weakness†, â€Å"cry† and many more. The poem ends with words â€Å"marriage hearse† for everyone marriage is such a great thing but he compared it to funerals. This might shows that he prefers to be lonely. William Wordsworth used his imagination when he was writing the poem as well as being on the bridge and seeing the realistic world. He written something that cant happens in realistic world, â€Å"The beauty of the morning† â€Å"like a garment†, the city cannot be wearing clothes, but it's already clothed itself by nature. Wordsworth used list to describe the things he was seeing. He doesn't only show positive language in line 1, 9 and 11 he used negative language. Most of the lines contain positive language words like â€Å"bright†, â€Å"glittering†, â€Å"splendour† and â€Å"glideth† create a magical world that is being like it fake and unrealistic. The poem is written as a sonnet which doesn't just show love but it shows the poets love for London. The average number of syllables in each line is 10. William uses this because it suggests that he doesn't want anything to change in London. The poem is very peaceful and calm. Evidence for this is ‘never did sun more beautifully steep'. This shows that London was a beautiful place, very calm, and a lot of country side might not have many buildings around. William Wordsworth writes about what he can see in the morning when he stands on Westminster Bridge. ‘The beauty of the morning' is evidence for this. It is written in the 3rd person and is also in the present tense. This shows that it was happening as he was writing the poem. This also helps the reader to visualise what is happening and to understand the poem more. The sestet is about how the poet feels. Evidence for this is ‘Ne'er saw I, never felt, calm so deep'. It is in the 1st person and is partially in the past tense, he shows positive language. Blake's format of the poem is like lyrics of a song. There are four stanzas, all of them shows different aspect of the city. Every single stanza talks about something else. His poem is like snapshots of loads of different scenes. In my opinion both of the poetess have right to give their own opinion, like every human being. William Blake showed the bad side of London and Wordsworth the good side, both of them has right to show the differences every person got different views for certain things. Blake was showing the negative things to show what makes him angry as Wordsworth has made his poem calm and enjoyable for everyone.

Child Sexual Abuse and Introduction Prostitution

SCOURGE OF CHILD PROSTITUTION IN THE PHILIPPINES A Research Paper Presented To Dr. Antonio R. Yango College of Arts and Sciences University of Perpetual Help System Laguna In Partial Fulfillment Of the Requirements for the Course Communication Arts 2 By MARIA MAYBELLE F. GALANG March 2012 Introduction Prostitution is a performance of sexual acts solely for the purpose of material gain. Persons prostitute themselves when they grant sexual favors to others in exchange for money, gifts, or other payment and in so doing use their bodies as commodities.In legal terms, the word prostitute refers only to those who engage overtly in such sexual-economic transactions, usually for a specified sum of money. Prostitutes may be of either sex, but throughout history the majority have been women, who have usually entered prostitution through coercion or under economic stress. (http://www. free-researchpapers. com/dbs/b3/peh277. shtml) â€Å"Prostitution† to pay for school fees is just one of the many guises of children in the Philippine flesh trade.Nobody really knows how many Filipino children are in the sex trade, but they could number up to 100,000, according to the International Labor Organization (ILO). Many are recruited from the provinces, their appeal is the â€Å"freshness† factor. These children are exposed to the AIDS virus and sexually transmitted diseases, while many risk physical violence and failing health from long and unholy work hours.They suffer from harmful psychological stresses, development of distorted values, economic exploitation, lack of love and affection, breakdown of family ties, loss of self-worth and endangered lives if they decide to quit. Shocking it may be but there is more to child prostitution than meets the eye. It is just one facet of the horrors daily served to children working in what the ILO calls the worst form of labor, be it on the street or in the sea. (http://unionssaynotochildlabor. om/inthenews/the-world-of-rp%E2%8 0%99s-4-million-child-workers/) The Optional protocol on the sale of children, child prostitution and child pornography in the Convention on the Rights of the child states that the prostitution of children or child prostitution is the practice whereby a child is used by others for sexual activities in return for remuneration or any other form of consideration (Article 2(b)). The remuneration or other consideration could be provided to the child or to another person.Most generally, the prostitution of children means that a party other than the child benefits from a commercial transaction in which the child is made available for sexual purposes – either an exploiter intermediary who controls or oversees the child's activities for profit, or any other person who negotiates an exchange directly with a child in order to receive sexual gratification. (http://allafrica. com/stories/200711051563. html) According to Dela Pena, et al. 2004) these are the causes why prostitution is happ ening, there are the reasons, desire to earn big sum of money, there is a demand, Connivance of police and other law enforcement agencies/authorities, poor education, runaways/homeless, and the victims of rape and other violence. If there are reasons there is also a consequence, First their families are not respected in their neighborhood, they are the center of gossip, they are treated with no morals or respect, suffering violence from the hands of the police and their clients and considered trash, suffering physical and psychological consequences and last they are considered as sinful.Every day we watch more and more news concerning child prostitution, one of the worst forms of child labour. It has unfortunately become a common phenomenon in today’s society but people are not yet fully aware of what it really means, how many people are indirectly affected, and what the main consequences are. Millions of children from poor families are the main victims of this phenomenon, be cause there is a proportional relationship between economical problems and the spread of child prostitution: The poorer the country is, the more prevalent the problem is.A worldwide net of criminals, seeking economic benefits, works to entrap children and young people (mainly girls), to make a profit by selling them like goods and using their bodies for sexual purposes. Their targets are young people under 18, who live in rural areas, where the educational conditions are insufficient. Although the prevention against child prostitution has increased, it is very difficult to eliminate this â€Å"black hole†. (http://www. albstudent. albstudent. net/punime/K_Topi2. df) The Paper talks about how these innocent and clueless children engaged in such immoral business. Violence is the direct impact to the children suffering from this kind of situation. These children has different reasons why they chose this kind of profession. Poverty is the majority reason why they get into it, now adays it is in demand, they are an orphan and homeless, in immoral nature, and the other one is jobless. Time after time, child exploitation getting worse to worst.To be left homeless and abandoned at 13 years old with a younger brother to provide for was too much for Angelina. Hungry and hopeless, begging food in a public park and nowhere to go, she found hope and happiness in the offer of two women job recruiters in Angeles City, Pampanga. Angelina arrived with the pimps in Angeles two years ago. It was teeming with fat foreigners walking the gaudy neon lit streets with beer bellies as big as a barrel dragging a young girl by the hand and heading to a cheap motel. Angelina was now being trained to provide ‘anything they wanted. Having been told that she would be serving drinks, she was put on the bar top with a dozen other young girls to dance in a bikini for the gawking lusting customers. The ‘Mamasan', her handler, saw that she got paid a small percentage for the dri nks sold when a customer called her down to sit on his lap and press her again his fat stomach and kiss her with an unshaved face smelling of beer and whiskey. It repelled Angelina but for this she would earn more than what she got for just gyrating around a pole to the throbbing rock music and flickering purple strobe lights.It was more money than she ever had in her entire life. Then she was offered an increase if she would go ‘bar-hopping' with a customer. She was promised that, that was the entire customer wanted, be seen with his trophy girl. (http://web. archive. org/web/20070927192510/http:/www. preda. org/archives/2005/ r05030201. html) In research conducted in  Cebu  in 2004, all the taxi drivers surveyed responded that they had had an encounter with a foreign tourist accompanied by a Filipino minor.Interviews conducted in a drop-in centre for victims of commercial sexual exploitation (CSE) showed that 70 per cent of the girls assisted were aged between 11 and 17 years. Cebu  is a prime tourist destination in the Philippines, and is advertised on websites providing information on where sex services are available. Two years ago, an American national was arrested as he tried to leave the US for the Philippines for making arrangements to have sex with two Filipino girls aged 9 and 12. There are indications that this kind of pre-arranged child sex tourism takes place in the country, and is highly facilitated by the Internet.Nationals from Austria, Australia, Belgium, Britain, Canada, France, Germany, Japan, Malaysia, the Netherlands and the United States have been arrested in the Philippines for sexual offences against children. (http://gvnet. com/childprostitution/Philippines. htm) In Batangas City, a Fifteen year old girl names Ana talks and dresses the way girls her age do. She wears trendy clothes imitated from models she sees in magazines and television shows. She also loves to have fun, and to sing. Beneath her smiles and bubbly personal ity, however, is a child in pain.A female recruiter, who promised Ana a job as a storekeeper in Cavite, flew her from her home province of Bukidnon to Manila in January 2006. From there, she was brought to Cavite and forced to work as a guest relations officer (GRO) in a bar and, eventually, as a prostitute. With three other girls? All minors? Ana was made to work from 4 p. m. till past midnight. If the girls refused to cooperate? Steve? A nephew of the bar owner, would beat them or douse them with water. Ana’s first customers were Coast Guard members who forced her to have sex with them for a fee.She took the experience with a grain of salt. It’s OK. I was raped by my father when I was 7 years old? Ana said, further revealing a darker part of her life. For 10 months, Ana’s life was controlled by the bar owners, who offered her like a merchandise to patrons. (Querubin, 2007) A Filipino Girl at the tender age of three  was forced to perform oral sex on  stran gers. What's worse is that her pimp is her own mother, a drug addict. The girl's plight is shocking but not unique, said Dr Jean D'Cunha from the United  Nations Development Fund for Women (Unifem).Children of increasingly young ages are being forced into prostitution to fuel the  billion-dollar tourism trade in child sex, said international experts on prostitution and human  trafficking at a conference here. Add the growing number of similarly victimised young women, and the experts  believe that ‘millions' are being trafficked worldwide for the sex trade. They are convinced the pool is  swelling, but could not offer definitive figures due to the clandestine nature of the trade. (http://web. archive. org/web/20080614060120/http:/www. childexploitation. org/prostitution6. tml) The researcher conducted this research and covered this research topic is they wanted to prioritize by the law-makers this kind of illegal business, to let the government officials realized tha t the country we belong is included at the ranking of this child flesh trade activity. To do an action to prevent this kind of illegal as well as socially proscribed. Make an organization in the community which includes rules and regulations that can avoid prostitution and especially the Laws will be tightened specially the penalties for those responsible, promoters and beneficiaries of child prostitution were increase drastically.Body Causes of Child Prostitution As mentioned by Jarapa, et al. (2000), poverty in a land laid waste by recurring typhoon which sends families running to their cities; Poverty of education and the lack of relevant training which brings humiliating unemployment to the poorest of the poor; Poverty of esteem and opportunity which prevents parents from being able to defend their youngster; Poverty of the Spirit which destroys the will of the family to stay together; Poverty of the mind which in the name of tourism and the mighty dollar forces children into pr ostitution. Ages range engage in Child ProstitutionStreet children are children who either live or work on the streets, spending a significant amount of time engaged in different occupations, with or without the care and protection of responsible adults. With ages ranging from 5 to 18 years old, these children ply the sidewalks in a desperate attempt to eke out whatever meager amount they can earn for their survival. An estimated 25% live on the streets. (http//www. childhope. com. ages of child prostitution. 2003) The  Philippines  is highly affected by all forms of commercial sexual exploitation of children (CSEC), which seem to be closely linked and greatly impact on one another.While tourism has been used to promote economic growth, it has also resulted in child sex tourism in the Philippines. In research conducted in  Cebu  in 2004, all the taxi drivers surveyed responded that they had had an encounter with a foreign tourist accompanied by a Filipino minor. Interviews c onducted in a drop-in centre for victims of commercial sexual exploitation (CSE) showed that 70 per cent of the girls assisted were aged between 11 and 17 years. Cebu  is a prime tourist destination in the Philippines, and is advertised on websites providing information on where sex services are available.Two years ago, an American national was arrested as he tried to leave the US for the Philippines for making arrangements to have sex with two Filipino girls aged 9 and 12. There are indications that this kind of pre-arranged child sex tourism takes place in the country, and is highly facilitated by the Internet. Nationals from Austria, Australia, Belgium, Britain, Canada, France, Germany, Japan, Malaysia, the Netherlands and the United States have been arrested in the Philippines for sexual offences against children. (http//www. ecpat. net. ages of child prostitution. ECPAT International. 006) No. of Child in Prostitution Filipinos mostly used women for Prostitution. The Philippi nes was ranked no. 4 in child Prostitution. Estimatedly 3,366 children still forced in this activity every year. Prostitution is not a business in the Philippines but an industry. (http//www. scribd. com. Prostitution. 2011) The  Virlanie  Foundation, a local child protection NGO, estimated that there were at least 20 thousand child prostitutes in the country, most in the Metro Manila area. Other NGOs estimated that as many as 100 thousand children were involved in the commercial sex industry.Most of these children were girls, and nearly all had dropped out of school. These children come from very poor families with unemployed or irregularly employed parents. The  Virlanie  Foundation offered housing, training, and counseling services to child prostitutes. An ILO program resulted in more than six thousand children being removed or prevented from engaging in the worst forms of child labor, including the commercial sex industry. (http//www. state. gov. com. no. of child in pro stitution. 2006) Prostitution in the Three Sociological PerspectivesAs discussed by Garcia, et al. (1986) Prostitution has Three Sociological Perspectives. Prostitution According to the Functionalists. Prostitution has certain functions in society. It meets the need of husbands who are not fully satisfied by their wives as well as the needs of single and widowed persons who have no available sex partners. The customers are sexually gratified without any responsibility or commitment; the prostitutes earn something for their everyday subsistence. It virtually becomes a matter of give-and-take relationship.Prostitution According to the Conflict Theorists. Prostitution is the offshoot of an unjust society in which the dominant group would always impress on the subordinate groups of their superiority not only in material possession but also in morality. They deliberately want the poor to remain poor or to become poorer so they will not be a threat to the top position they hold on in the social ladder. Prostitution According to the Interactionists. In the first place, the interactionists see a ganut of relationships that exist between prostitutes and their respective clients.If there are 1,001 encounters between them, expect different kinds of interactions and impressions. These are the different interpretations from four parties, namely: The married man himself: â€Å"I prefer staying with her than with my wife. She knows my needs and she is an expert in satisfying them. † The Prostitute: â€Å"Well, this is what we call luck. I might as well learn to love the old man. † The wife: â€Å"I cannot figure out why my husband goes for this whore. She is nothing compared to me. † A friend of the old man: â€Å"There’s nothing wrong with it. Anyway we live in a double-standard society. Usual places where Prostitution occurs As explained by Perez, et al. (2000) Child prostitution exists not only in Metro Manila (M. H. del Pilar, Mabini, Sta. Mo nica, and Flores streets in the tourists belt), but also in the provinces with the youngsters servicing both local and foreign clients of both sexes. The provincial areas are: Puerto Galera, Mindoro; Poro Point in San Fernando, La Union; Bacolod City, Buhi, Camarines Sur; Bulacan; Mactan International Airport, Cebu; Pagsanjan, Laguna; Boracay Island, Aklan; Angeles City; Bulusan Sorsogon; Cavite; Olongapo City; Legaspi City.Pedophiles and their sickness called â€Å"Pedophilia† Dr. Anthony Siracusa, a psychologist specializing in treating sexually abused children from Williamstown, Massachusetts, states that adults who have a thing for children are often stressed and anxious about relationships with other adults. According to Siracusa these people are called regressed offenders, because they are not dealing on the level of an adult but are going back to a former period in their life. Sometimes these people bounce back and forth form a relationship with another adult to crimin al relationships with children. Dr.Hord also agrees that insecurity is at the heart of the pedophile’s inability to relate to an adult intimate relationship. Pedophiles are not capable of having a normal healthy relationship sexually and often socially with other adults. The adult relationship is difficult or even daunting for them and therefore it easier to be attracted to a child. Insecurity translates to the need to control the sexual experience and of course it is very easy to do with a child. It is not so easy to do in a healthy adult relationship. (http://mental-personality-disorders. factoidz. com. pedophilia. roach. 2009) Diseases that can be acquired by ProstitutesVeneral disease has been recognize as a health hazard for centuries. Despite the supposedly new sexual awareness, a great number of people continue to catch and transmit it. It is an infection transmitted from person to person by intimate body contact, or other forms of skin-to-skin contact with an infected person. Syphilis and gonorrhoea are two venereal disease which have reached alarming proportions. Syphilis is caused by a corkscrew-shaped micro-organism called spirochete which enters the body mucous membranes or breaks in the skin. Gonorrhoea is caused by the bacterium gonococcus. Upon